Creative Strategy Director-Africa at The Coca-Cola Company

What you will do:

• Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
• Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX process and translate those opportunities into actionable strategies.
• Author and align key stakeholders to IMX briefs; lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.

About you:

• Education: Bachelor’s degree required. 

Related Work Experience:

• Minimum 8-10 years of experience working in a strategic marketing capacity
• Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Work Focus

• Ability to collaborate across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends and current and future business needs. 
• Ability to define overall IMX strategies.
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus

• Communicate with both internal and external parties
• Responsible for sharing information and influencing others

Key Knowledge requirement:

Mastery of (Required)

• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Collaborate and build consensus
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Lead and shape consumer research

Broad Perspective

• Brand equity
• Marketing concepts
• Motivate and influence others
• Presentation skills
• Planning, organizing, problem solving skills