Crop Manager - Cereals and Seed Treatment at BASF

Duties will include the following:

Portfolio

• Manage a portfolio of products across key crops, wheat, barley, canola and all seed treatments
• Identify gaps and opportunities in the portfolio, providing solutions to fill the gaps
• Conduct product life cycle management, including patent monitoring
• Assess and mitigate potential risks associated with portfolio management

Product

• Develop business cases for new projects by working with the R&D department and the technical trial development team
• Support local technical team through product development phases
• Develop training presentations to communicate both marketing and technical benefits
• Ensure thorough training of sales teams and technical sales support

Pricing

• Monitor BASF product pricing & margins and monitor competitor pricing, utilize price value mapping models to optimize pricing strategies

Training & Sales support

• Deliver in-field support and recommendations, along with customized programs
• Enforce adherence to product labels and ensure only registered applications are made

Key Account Management

• Cultivate and maintain relationships with key accounts, and coordinate qualification processes and provide marketing material support

Connected Offer

• Develop supporting mechanisms to enhance product distribution, such as seed treatments through to crop protection products

Forecasting

• Assist product forecasting with Integrated Business Planning file and collaborate with the Supply Chain team to align on product deliveries
• Conduct annual reviews of short- and long-term forecasts, comparing them to business cases and a 10-year projection

Industry Associations

• Establish and nurture relationships with industry associations, representing BASF brand
• Monitor industry trends and identify those that may impact the business strategy

QUALIFICATIONS

• University degree in Marketing or Agriculture
• Good understanding of the South African Agricultural & regulatory environment
• Agro experience either in sales, technical or marketing
• High proficiency in MS Excel, PowerPoint
• High proficiency to communicate key messages clearly to the target audience