On any given day, two billion people use Unilever products to look good, feel good and get more out of life.
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and...
The Category Strategy & Planning Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
JOB SUMMARY / RESPONSIBILITIES:
Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
Use and leverage account specific category and shopper insights
Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
Integration of customer marketing plans with brand marketing plan and customer business planning
Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
Work with the brand managers to deliver activation plan efficiency and effectiveness
Communicate the customer’s marketing and business strategy to the brand teams
Develop strong relationships with Customers at category expansion level
Customer and customers’ Shopper input into Innovation program
Set strategy and targets for Trade investment spend
Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category
Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
Analyze the ROI of the marketing activities executed with the customer
Channel and Customer execution of category thought leadership
KEY REQUIREMENTS:
5 years relevant Category & Customer experience
Customer Facing experience combined with Brand Building experience is ideal
Two to three years Account management experience is an advantage
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