CSP Manager at Unilever

MAIN JOB PURPOSE: 

Overview:  

• The Category Strategy & Planning Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.

JOB SUMMARY / RESPONSIBILITIES: 

• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
• Use and leverage account specific category and shopper insights
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
• Integration of customer marketing plans with brand marketing plan and customer business planning
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness
• Communicate the customer’s marketing and business strategy to the brand teams
• Develop strong relationships with Customers at category expansion level
• Customer and customers’ Shopper input into Innovation program
• Set strategy and targets for Trade investment spend
• Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation 
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyze the ROI of the marketing activities executed with the customer
• Channel and Customer execution of category thought leadership

KEY REQUIREMENTS:

• 5 years relevant Category & Customer experience 
• Customer Facing experience combined with Brand Building experience is ideal
• Two to three years Account management experience is an advantage