Data-Driven Creative Intern - Cape Town at Dentsu

Key Responsibilities:

• Focus on day-to-day training in dynamic creative optimisation and data-driven campaign strategies.
• Participate in the implementation of DCO campaigns, learning to integrate data signals into creative executions.
• Proactively review and manage dynamic creative performance data to understand how different elements drive campaign success.
• Learn how to track, analyse, and report on the effectiveness of creative variations, contributing to optimisation recommendations.
• Assist in generating creative performance reports and be responsible for QA, pacing, and trafficking of creative assets.
• Collaborate with teams across design, development, and media to ensure smooth execution of dynamic creative projects.
• Ask questions, seek guidance, and engage actively in learning.

Minimum Requirements:

• Matric Certificate
• South African ID

Skills:

• Strong interest in data-driven marketing and creative optimisation
• Basic knowledge of digital advertising platforms (Google Ads, Facebook, DV360) is a plus
• Communication (written and oral)
• Analytical skills and attention to detail
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)