Department of Institutional Advancement - Digital Marketing Specialist at University of Pretoria/Universiteit van Pretoria

RESPONSIBILITIES:

• The overarching purpose of this position is to assist with the compilation of the institutional digital marketing strategy as well as the implementation of this strategy by creating, deploying, managing, and tracking campaigns to strengthen the University of Pretoria’s online presence and enhance brand awareness, drive web traffic, and create more interest in the institution for teaching and learning, research, collaboration and donor and funder purposes.

This include the following:

• Digital marketing strategy development;
• Creative campaign development;
• Implementation and optimisation of digital campaigns;
• Improvement of digital platforms;
• Measurement and reporting;
• Administration and handling ad hoc requests;
• Training and development.

MINIMUM REQUIREMENTS:

• Bachelor’s Degree in Marketing, Branding, Communication or related discipline;
• A total of 4 years’ experience in marketing management including:
• Digital marketing execution for a medium to large organisation – SEM, Google AdWords, SEO, Social media (organic and paid), website, mobile, app;
• Google Analytics with the ability to summarise key data into customer insight to improve engagement and conversion;
• Managing a website including familiarity with web design and content management system experience;
• CRM or an automated email marketing platform;
• Collaborating with internal and external stakeholders to deliver business objectives;
• Project management of medium to large scale campaigns.