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  • Posted: May 6, 2021
    Deadline: Not specified
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    Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
    Read more about this company

     

    Digital Analyst: Group Brand


    Sanlam is looking for a strong commercially minded Digital Marketing Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven digital marketing decisions in line with objectives.

    The successful candidate will be responsible for the ongoing monitoring and analysing of digital marketing campaigns and practices in an effort to improve campaign performance and marketing ROI. You will work closely with Group Marketing, with input from CX, BI, web, creative and media resources, to recommend best practice and optimisations around audience selection and targeting, channel mix, customer journey tracking and testing...

    Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience effectively through successful digital marketing campaigns.

    Our ideal candidate will possess a combination of business acumen and marketing and technical expertise.

    What will make you successful in this role?

    • Develop performance measurement and reporting framework for digital marketing campaigns and practices
    • Ensure that the appropriate tagging conventions as well as custom views, dimensions and goal tracking are implemented to support the measurement framework, across platforms
    • Extract and prepare data
    • Identify, analyse, and interpret trends or patterns in complex data sets using analytical techniques
    • Develop recommendations based on the data for changes to marketing tactics and strategies to improve performance
    • Produce insightful visualisations (reports and/or dashboards) that enable actionable recommendations and outputs
    • Liaise with key Sanlam stakeholders in the analytics and marketing landscape (incl. agencies) and deal with enquiries
    • Work closely with sales and marketing teams to identify opportunities for new client acquisition
    • Collaborate with the BI and CX teams (e.g. customer stream or advanced analytics) to generate insight using advanced analytical techniques
    • Identify commercial opportunities and recommend innovative solutions
    • Build models and run simulations to inform and optimise marketing spend for ongoing and upcoming campaigns
    • Conduct competitive research and analyse benchmarking data
    • Championing an environment of learning and growth in the field of digital analytics

    Qualification And Experience

    • Bachelor’s degree in marketing, data analysis and/or related fields (stats, maths, computer science)
    • Google Academy qualifications:
      • Google AdWords Fundamentals Certified
      • Google Search Advertising Certified
      • Google Display Advertising Certified
      • Google Analytics Certified
      • Google Video Advertising Certified
      • Google Mobile Advertising Certified
    • 3-5 years experience in the field of digital marketing analytics Expert: Google Marketing Platform, Analytics 360, Tag manager 360, Campaign Manager, Display and video 360, Search ads 360, Optimise, Data Studio, Big Query
    • Expert: Microsoft Excel
    • Strong knowledge of and experience with:
      • reporting packages
      • databases
      • querying (e.g. Business Objects, Tableau, Datorama, SAP, SQL)
    • Understanding of integrated messaging platforms (e.g. Marketo, Everlytic), marketing automation system (D365) and content management system
    • Strong analytical mind and an ability to extract, prepare, analyse and visualise data to drive business and marketing decisions

    Knowledge And Skills

    • Advanced data analytics skills
    • Blended skillset - Marketing / Data / Technology
    • Interpersonal & relationship management skills
    • Ability to think and act independently as well as collaboratively
    • Good communication skills and the ability to simplify complex concepts for easy understanding
    • Influencing skills
    • Problem solving skills
    • Strategic thinking skills
    • Attention to detail with solid organisational skills
    • Database knowledge
    • IT Data Analysis
    • Data Security
    • MIS Reporting
    • Database administration and reporting

    Method of Application

    Interested and qualified? Go to Sanlam Group on careers.sanlamcloud.co.za to apply

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