Digital and E-Commerce Manager - Johannesburg-Bedfordview at Henkel

What you'll do

• Develop and execute a comprehensive e-commerce strategy to drive sales, increase customer engagement, and enhance the online shopping experience.
• Analyze website traffic and sales data to identify opportunities for growth and improvement.
• Manage the day-to-day operations of the e-commerce
• Work closely with the marketing team to create effective online campaigns and promotions that drive traffic and conversion.
• Collaborate with cross-functional teams to ensure smooth post-sales operations, including customer service, shipping, and returns.
• Develop a digital marketing strategy for the company's brand portfolio to improve marketing efficiency and effectiveness.
• Implement new digital activation concepts for the defined focus brands.
• Manage the defined digital budget and oversee all digital paid media campaigns (Brand, Social, Content & Performance).
• Continuously monitor the implemented measures and closely coordinate appropriate next steps with brand management and corporate communications.
• Stay updated with industry trends and best practices to drive innovation and competitive advantage.

What makes you a good fit

• Completed business studies with a focus on marketing/communication
• Experience in online marketing in the areas of eCommerce, performance marketing, search engine optimization, and content marketing.
• Strong sense of digital trends and communication, as well as a high affinity for social media.
• Motivated team player.
• Strong analytical and communication skills.