Digital and Online Lead (Consumer) at Coloplast

Your key responsibilities

Key Responsibilities

• Define and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
• Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
• Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service/product offering.
• Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
• Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
• Champion consumer insights and analysis to understand motivations, needs, and barriers.
• Ensure consumer experience is central to everything we do, from communication to product use.
• Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing.
• Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live/online events
• Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
• Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
• Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness.

Professional qualifications

We are looking for an operationally strong, digitally inclined marketer with a proven track record of implementing local projects and working well within cross-functional teams.

• Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
• Digitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
• You have a proven track record of delivering against KPI’s
• Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset
• You’re a clear communicator and relationship builder who thrives in a collaborative environment.
• Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this

Personal qualifications

• Strong passion for making life easier for people with intimate healthcare needs
• Strong alignment with Coloplast Vision, Mission, and values
• Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
• Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
• Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
• Growth mindset
• Strong interpersonal skills and ability to interact with different cultures in South Africa
• Team player with a strong “customer/service” orientation