Digital Campaign Manager (ServeCo) at Kaelo

Job Description

• The Digital Campaign Manager will be responsible for managing and optimizing all digital marketing campaigns focused on lead generation.
• This role will take over the responsibilities currently outsourced to external agencies, including building, executing, and optimizing campaigns across various digital channels.
• The ideal candidate will have a deep understanding of Meta, Google, Bing, and other PPC platforms, as well as experience with email, SMS marketing, and affiliate management.

KEY OUTCOMES

Lead Digital Campaign Management:

• Build, manage, and optimize all Meta (Facebook and Instagram) campaigns for lead generation.
• Build, manage, and optimize Google PPC campaigns to ensure effective lead generation.
• Build, manage, and optimize Bing PPC campaigns for lead generation and ensure optimal performance.
• Build, manage, and optimize Tiktok campaigns for lead generation and ensure optimal performance.

Email & SMS Campaigns:

• Assist in building out email marketing campaigns, collaborating with developers to implement changes as needed.
• Build, manage, and optimize outbound SMS campaigns for targeted outreach.
• Affiliate Marketing Support:
• Assist in managing and onboarding affiliates to support lead generation.
• Collaborate with external affiliates and partners to ensure alignment with campaign goals.

Performance Tracking & Reporting:

• Compile and present monthly campaign performance reports for review by senior management.
• Use data-driven insights to make adjustments to campaigns and improve overall performance.
• Track daily incoming lead count and Monthly targets for each platform.

Collaboration with Internal Teams:

• Work with internal marketing and sales teams to ensure campaign goals align with broader business objectives.
• Collaborate closely with developers and other stakeholders on campaign execution and optimization.

Quality Assurance: 

• Assist with the quality assurance of all work ensuring it is in line with Corporate Identity Guidelines, Style Guide and Compliance requirements to ensure high-quality and error-free collateral.

SKILLS & QUALITICATIONS

• Proven experience in managing digital campaigns across Meta (Facebook, Instagram), Google PPC, and Bing PPC platforms.
• Strong knowledge of email marketing and SMS campaign management tools and platforms.
• Familiarity with affiliate marketing and experience in managing partnerships with affiliates.
• Strong analytical skills with the ability to interpret data and optimize campaigns based on performance.
• Proficiency in Google Analytics or similar tools for performance tracking.
• Excellent communication skills and ability to present performance insights clearly to stakeholders.
• Ability to manage multiple projects simultaneously while ensuring high performance and attention to detail.