Digital Campaigning Specialist at FNB South Africa

Overview of the role and requirements:

• To execute digital marketing campaigns in line with the overarching marketing and brand strategy across digital channels by enhancing and delivering high touch digital marketing campaign activities and processes

Are you someone who can:

• Control expenditure and identify process improvements to contain and reduce costs.
• Implement and execute campaign strategy, set-up, testing and reporting and ensure effective delivery and performance across digital and social channels.
• Translate marketing strategies and campaigns into actionable digital campaigns and initiatives aligned to strategic objectives.
• Display and encourage an appreciation of teamwork and inclusivity.
• Develop, encourage and nurture collaborative relationships across business areas and across the group.
• Participate in planned activities that are appropriate for own development.
• Compile reports that track progress and guide business to make informed decisions.
• Manages risks in own area of responsibility.
• Ensure development and continuous value add improvement to operational processes.
• Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation.
• Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards. Identify and utilise opportunities for revenue growth to deliver on sales targets.

You will be an ideal candidate if you:

• Minimum Qualification - Relevant Degree with specialisation in Digital Marketing
• Experience - 3 to 5 years experience in a digital campaign environment, of which 1 to 2 years ideally at specialist level
• Additional Knowledge - Understanding of Search engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and display advertising campaigns
• Knowledge in optimising landing pages, user funnels and A/B testing
• Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
• Knowledge of website and marketing analytics tools
• Understanding of ad serving tools and tracking and tagging requirements
• Project management experience is an advantage

End Date: April 6, 2026