Digital Content Specialist (Cape Town or Johannesburg) at Media24 (Pty) Ltd

Key Responsibilities:

As a Digital Content Specialist, your role will include:

• Crafting sharp, compelling, online-ready copy that aligns with client messaging and News24’s content tone and guidelines.
• Tracking the progress of your content pieces or campaigns using tools like Google Analytics and reporting progress back to the team as well as the sales and AdOps teams regularly or when requested post-campaign.
• Producing and distributing the content produced across our channels – via our websites and social media channels.
• Collaborating with the design, video, and social media teams.
• Attend client briefings and collaborate with sales and AdOps to ensure campaign copy aligns with client expectations.
• Join content brainstorms to develop strategies and create pitch proposals for client briefs.
• Create and manage custom campaign sites on Shorthand, collaborating with the dev team for WordPress plug-ins; basic HTML, CSS, and Java knowledge is a plus.
• Collaborate in a dynamic team to enhance the brand and user experience.

Minimum Requirements:

• A relevant tertiary qualification in journalism, media, marketing, or a related field.
• 3-5 years of experience in journalism, particularly in an online environment.
• Strong editorial skills, including exceptional writing and editing capabilities, and a keen eye for web design.
• A portfolio showcasing your work is recommended.