DUTIES AND RESPONSIBILITIES OF THE JOB:
Write engaging and informative content for digital platforms:
- Develop and update content for websites, apps, e-commerce and other digital platforms to ensure relevance and accuracy.
Create content aligned with business and client needs:
- Develop and align content with seasonal business activities/campaigns and client production schedules.
Develop and update chatbot content regularly:
- Review, refine, create and update chatbot content based on user interaction and business developments to ensure accuracy.
Integrate insights from various data sources into content strategies:
- Use data from chatbots, site search terms, analytics, and Google Search Console to address user needs effectively.
Stay updated with industry trends.
- Continuously research and incorporate the latest content trends, innovations and best practices to maintain competitiveness and relevance.
Explore marketing trends and study competitor actions:
- Plan, pitch and implement new marketing tactics and ideas to promote platforms whilst monitoring competitors to identify possible marketing opportunities.
Create content that promotes platform features:
- Create marketing content that highlights the benefits of the Group’s digital platforms, products and services.
Plan, execute, and manage digital marketing campaigns:
- Write, implement and coordinate digital marketing campaigns across various channels that drive engagement and effectively reach the intended target audiences.
Monitor and report on campaign effectiveness:
- Track, analyse and provide insights and recommendations on the performance of digital marketing campaigns.
Enhance the customer’s online experience:
- Optimise digital content and ensure it addresses customer needs, are bi-lingual (for clients) and provides a satisfying user experience.
Create tools and user onboarding manuals:
- Create instructional guides and onboarding materials to assist users in navigating digital platforms.
Utilise analytics to measure content performance and engagement:
- Use analytics tools (search results, calls logged, chatbot enquiries) to evaluate and improve digital content and user satisfaction.
Drive client subscriptions, reviews, and product ratings:
- Create content and campaigns that encourage user subscriptions and entice positive reviews.
Encourage and manage customer feedback:
- Handle online customer requests promptly and effectively to foster a positive brand perception.
Analyse feedback to improve content strategy:
- Evaluate customer feedback, identify areas for content improvement and create content to address issues.
Create and manage advocacy campaigns:
- Write and execute campaigns that drive customer advocacy and positive word-of mouth, focusing on building loyalty and a positive brand image.
Collaborate with UX/UI teams:
- Work closely with UX/UI teams to ensure content supports and enhances the overall user experience.
Collaborate with marketing, sales, and customer service teams:
- Coordinate with various departments to identify areas for improvement and strategically align content with business goals.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- At least 2 years experience in digital content creation or digital marketing. Experience in graphic design tools and video editing software will receive preference
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