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Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
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What will you do?
The successful candidate will be responsible for the ongoing analysing of digital marketing campaigns and practices in an effort to improve campaign performance and marketing ROI. You will work closely with Group Marketing, with input from CX, BI, web, creative and media resources, to recommend best practice and optimisations around audience selection and targeting, channel mix, customer journey tracking and testing.
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience effectively through successful digital marketing campaigns.
Our ideal candidate will possess a combination of business acumen and technical expertise.
What will make you successful in this role?
- Develop performance measurement and reporting framework for digital marketing campaigns and practices
- Ensure that the appropriate tagging conventions as well as custom views, dimensions and goal tracking are implemented to support the measurement framework, across platforms
- Extract and prepare data
- Identify, analyse, and interpret trends or patterns in complex data sets using analytical techniques
- Develop recommendations based on the data for changes to marketing tactics and strategies to improve performance
- Produce insightful visualisations (reports and/or dashboards) that enable actionable recommendations and outputs
- Liaise with key Sanlam stakeholders in the analytics and marketing landscape (incl. agencies) and deal with enquiries
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
- Collaborate with the BI team (e.g. customer stream or advanced analytics) to generate insight using advanced analytical techniques
- Build models and run simulations to inform and optimise marketing spend for ongoing and upcoming campaigns
- Conduct competitive research and analyse benchmarking data
- Research and make recommendations on marketing technologies that support campaign execution, measurement and optimisation
- Championing an environment of learning and growth in the field of digital analytics
- Contribute thought leadership collateral pertaining to data analytics and the measurement of digital marketing
Qualification And Experience
- Bachelor’s degree demonstrating analytical ability
- 3-5 years experience in the field of data analytics and digital marketing
- Expert in Google Marketing Platform such as Analytics 360, Tag manager 360, Campaign Manager, Display and video 360, Search ads 360, Optimise, Data Studio, Big Query
- Advanced in Microsoft Excel and social media platforms (marketing and measurement)
- Strong knowledge of and experience with:
- Reporting packages (e.g. Business Objects, Tableau, Datorama)
- Databases (SAP HANA, Cloudera)
- Querying (SQL)
- Proficient in integrated messaging platform (e.g. Marketo, Everlytic), marketing automation system (D365), content management system
- Strong analytical mind and an ability to extract, prepare, analyse and visualise data to drive business and marketing decisions
Knowledge And Skills
- Database Knowledge
- IT Data Analysis
- Data Security
- MIS reporting
- Database administration and reporting
- Personal Attributes
- Interpersonal savvy - Contributing through others
- Decision quality - Contributing through others
- Plans and aligns - Contributing through others
- Optimises work processes - Contributing through others
- Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its business clusters - Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investments, Sanlam Corporate, Santam, Miway, as well as the Group Office - the group provides many opportunities for growth and development.
Core Competencies
- Cultivates innovation - Contributing through others
- Customer focus - Contributing through others
- Drives results - Contributing through others
- Collaborates - Contributing through others
- Being resilient - Contributing through others
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