Digital Marketer: Social Media at Media24 (Pty) Ltd

Part of Media24, NB Publishers is a leading local publishing house dedicated to creating books that are relevant, entertain and inspire, and educate and inform. We publish books for children and young adults, adult fiction and nonfiction, dictionaries and educational books, and are proud to work with many of South Africa’s most widely read authors. We offer market-related salaries and benefits, and a stimulating, supportive environment where team work is encouraged and excellence is recognised.

Key responsibilities

• Write, edit, update and publish content in Afrikaans and English for social media in alignment with company culture and image.
• Ensure all books on the publication list receive exposure on NB Publishers’ social media platforms.
• Develop and explore new online platforms and influencers, and maintain a good relationship with the current network of influencers and social media reviewers.
• Evaluate and manage the success and progress of social media campaigns.
• Distil comprehensive analytics in monthly report to management.
• Ensure contemporary approach in accordance with social media platforms’ dynamic algorithms.
• Manage digital budget in conjunction with Publicity Manager and successfully allocate budget across books and imprints.
• Create and implement innovative digital marketing and advertising campaigns together with the Publicity Manager targeting audiences tailored to different books.
• Design, prepare and implement the majority of digital marketing material in accordance with brand identity and different social media platform guidelines.
• Moderate comments (also after hours) and maintain NB Publishers’ social media platforms as a reliable place for customers, readers and prospective authors to get information and have queries answered.
• Liaise with webmaster to link social media activities with the website.
• Maintain an excellent professional relationship with the publicity team, publishers, editors and other key stakeholders.
• Produce and grow the NB Publishers podcast and distribute it on all relevant platforms.
• Share coverage of in-person book launches and events and coordinate online book discussions when required.

Skills and competencies

• A thorough understanding of using social media for marketing purposes in a business environment
• Knowledge of organic and paid marketing on Facebook, Instagram, Twitter, LinkedIn (TikTok would be a bonus)
• Enthusiasm for and knowledge of various literary genres, including fiction, non-fiction, children and youth, and schoolbooks
• Excellent written and verbal communication skills in Afrikaans and English
• Good design knowledge and basic video editing skills to create social media assets for different platforms (podcast editing, production and distribution skills will be a plus)
• Inquisitive and able to generate creative concepts
• Strong editing skills
• Able to capture data efficiently and accurately
• Able to work after hours when required
• Detail-oriented with strong planning and organisational skills
• Able to work under pressure and meet deadlines
• Able to work independently
• Results-oriented
• Good interpersonal skills
• Professional communication skills
• Customer service skills for handling queries received via social media
• Own transport