Digital Marketing and Communication Coordinator at Clear Leaf

Job Description
Digital Marketing Strategy

• Develop and execute digital marketing plans that align with business and brand goals.
• Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.
• Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.

E-commerce Management (Shopify)

• Oversee and manage the Shopify e-commerce store for Company Branding, including product uploads, descriptions, pricing, and inventory management.
• Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.
• Track e-commerce performance metrics, analyse customer behaviour, and implement strategies to improve conversion rates.

Content Creation & Management

• Develop and manage content for social media, websites, newsletters, and blogs.
• Collaborate with design teams to create engaging visuals and written content.
• Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.

Email Marketing Campaigns

• Design and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.
• Conduct A/B testing to optimize email content and improve engagement rates.
• Monitor and report on campaign metrics, such as open rates, click-through rates, and conversions.

Analytics & Reporting

• Track, analyse and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.
• Provide insights and recommendations to improve campaign performance and achieve KPIs.

Communication Coordination

• Coordinate internal and external communications to ensure consistent brand messaging.
• Manage responses and engagement on social media, addressing customer queries and fostering community interaction.
• Support PR activities and collaborate with teams on promotional events.

Brand Management

• Ensure all communications align with the Company’s brand identity and values.
• Execute campaigns to reinforce the brand’s presence and positioning in the market.

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in digital marketing, e-commerce, or social media management.
• Experience with Shopify, including e-commerce management, product listings, and analytics.
• Proficiency in digital marketing tools (e.g., Google Analytics, Mailchimp, Hootsuite).
• Strong understanding of SEO, content marketing, and social media best practices.
• Excellent written and verbal communication skills.