Digital Marketing Data Analyst at Sanlam Group

What will you do?

We are looking for a Marketing Data Analyst to support our Marketing team, with a strong focus on Digital. 

• Your responsibilities will include tracking online marketing trends, collecting  and analyzing data (online and offline), developing campaign strategies, optimizing and  reporting online campaign performance, and communicating with internal stakeholders.
• To be successful as a marketing data analyst, you should have strong technical skills, thorough digital marketing acumen, and be able to present actionable insights to inform  marketing strategies. A top-notch marketing data analyst should also have excellent  analytical skills, be detail-oriented, and work well within a team.

Key responsibilities: 

• Develop, update and maintain digital insights reports such as events dashboard, social media dashboard, GA reporting, etc.
• Automate the data gathering process for reporting.
• Provide campaign performance tracking and insights to offer recommendations, highlights / lowlights, learnings, etc. 
• From post campaign analysis / performance tracking, perform deep dives on highlights / lowlights - e.g. which kind of posts are more engaging, who these posts appeal to, which platform offers better engagements on specific posts, etc.
• Ad-hoc analysis from Marketing team based on trends picked up in reports, dashboards, etc.
• Competitor Analysis as part of researching what the market is doing and what the audiences are interested in.
• Market research, keeping on top of latest trends and developments in digital marketing and analytics.
• Visibility / involvement in campaigns, even as observer, to keep abreast of what campaigns / activities are happening and upcoming in the team to later be able to generate insights.
• Keep abreast of what is happening in broader Sanlam Investments Marketing team to be able to know what to look out for while compiling reports and analysis that could be insightful and relevant to the team, where possible.
• Compile and publish a quarterly report tracking all campaigns / communications / events, etc. that took place, their performance, wins / losses, comparison to activity in previous quarter and previous year  to show movements, if any, in performance. Also offer insights of what's happening in market and how Sanlam Investments compares.

What will make you successful in this role?

Minimum requirements:

• Bachelor's degree in Marketing or a related field
• Experience with analytical and reporting tools, including PowerBI, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong ability to interrogate CRM data sheets and format accordingly for necessary platforms.
• Strong analytical and strategic thinking skills.
• Strong experience in data hygiene processes, and data analysis.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.
• Agency experience would be an advantage.
• Financial Services experience is essential.
• Data experience in Financial Services distribution would be an advantage.
• Advanced excel.
• Self-starter.

Behavioural competencies:

• Developing Strategies – being a visionary and establishing effective plans that take into consideration long-term aspects; focus on identifying trends.
• Providing Insights – providing insight with regards to aspects that are likely to have an impact on the organization; making it clear to others what the implications of internal and external organizational environmental factors and processes are on the  competitive position of the organization; focus on improving the situation.
• Convincing People – bringing others over to your point of view; being persuasive  and taking a negotiating approach.
• Generating Ideas – the greater the number of alternative ideas or solutions  generated, the greater the probability of finding a good solution; being fluent at generating ideas, generating a number of different ideas, and ability to generate unusual ideas or favour radical solutions; enhanced by extent of enjoying the creative process.
• Establishing Rapport – effectively engage with people, establish positive personal contact and improve the likelihood of maintaining positive relationships; putting people at ease, making friends and helping people feel welcome.
• Making Decisions – pace at which decisions are made, as well as the willingness to take responsibility for decisions when under pressure; extent to which views and opinions are definitive.

Knowledge and Skills

• Business and Data Analysis
• Project Management
• Business processes and management of budget
• Project and resource management
• Business Processes and business requirements definition

Personal Attributes

• Balances stakeholders - Contributing through others
• Manages complexity - Contributing through others
• Plans and aligns - Contributing through others
• Optimises work processes - Contributing through others

Core Competencies

• Being resilient - Contributing through others
• Collaborates - Contributing through others
• Cultivates innovation - Contributing through others
• Customer focus - Contributing through others
• Drives results - Contributing through others