Digital Marketing Specialist at AFGRI Equipment

Description

Driving force behind the digital marketing strategy of AFGRI equipment. To improve search results, to promote AFGRI Equipment as a brand via social media. To create current and industry-validated content.

Requirements

REQUIRED MINIMUM EDUCATION/TRAINING

• Grade 12
• Relevant tertiary qualification in Marketing / Digital Marketing 

REQUIRED MINIMUM WORK EXPERIENCE

• 3 years business, digital sales and marketing experience
• Solid experience in digital marketing tools Google Adwords, Meta, Mailchimp, WordPress
• Strong Experience in PPC, SEO and Campaign setup 

KEY PERFORMANCE AREAS

• Drive digital marketing strategy as well as the digital marketing of key supplier accounts
• Build brand awareness and allegiance
• Develop marketing initiatives
• Ensure the accuracy of all posts and communication
• Build and maintain client database portfolios
• Liaise with the Marketing Manager on trends/ideas/market changes as well as with key suppliers to combine marketing efforts
• Keep track of all activities and report on efficiency
• Report monthly on all business activities

TECHNICAL KNOWLEDGE/ COMPETENCIES

• Increase conversion and increase generated leads
• Optimise digital marketing spend
• Understanding of Agricultural and Construction Equipment
• Good verbal expression/communication
• Great Copywriting skills
• Internal Marketing activities

BEHAVIOURAL COMPETENCIES

• Willingness to travel
• Creative thinking
• Networking
• Listening
• Excellent interpersonal skills
• Willingness to learn