Digital Marketing Specialist at Media24 (Pty) Ltd

What the job entails

You would work within our client-facing team crafting digital marketing strategies for specific clients, taking the lead on social media management, paid media, and SEO. This is a multi-faceted role that calls for brainstorming content ideas and writing engaging copy for social media, as well as an award-winning online blog. As part of the role, you will also have the opportunity to take ownership of the content we create for one of our internal client accounts within the Media24 stable.

Your key responsibilities will include:

• Social media management: Develop, execute, and manage social media strategies, creating engaging and compelling content, and monitoring performance metrics. You will take ownership of social media schedules as per the content plan for best performance.
• Paid media: Plan, implement, and optimise paid advertising campaigns on platforms such as LinkedIn, Facebook, Instagram, and more to drive conversions and ROI.
• SEO optimisation: Idea generation and content planning with SEO at the forefront. Support the editorial team with a monthly keywords report to inform strategic content planning.
• Client communication: Build strong relationships with clients, serving as the main point of contact for their digital marketing needs. Understand their objectives, provide regular updates, and offer strategic recommendations.
• Content creation: Work closely with our editorial team to write compelling content for various digital channels, as well as an award-winning tech blog.
• Staying current: Keep up to date with industry trends, best practices, and emerging technologies to ensure our teams – and clients – stay ahead in the digital landscape.

What should you have?

• Four to five years’ experience in a digital marketing role within a content marketing or similar agency environment.
• A relevant tertiary qualification.
• A deep understanding of how to connect with audiences on META platforms, as well as LinkedIn and YouTube – and how to craft and promote content for the best results.
• SEO experience.
• Experience in delivering digital marketing solutions to clients.
• An enthusiasm for podcasts and a ‘podcasting’ voice would be a big plus.