Digital Marketing Specialist at Motus Holdings Limited

Job Description:

• We're looking for a passionate, hands-on Digital Marketing Specialist to own and drive our digital marketing strategy end-to-end. This is not a big-corporate, manage-the-agency role — you'll be in the platforms, running the campaigns, leading the team, and seeing the results of your work every day. You'll report directly to the Managing Director and have real influence over growth strategy.

Duties/Key Responsisbilities: 

Performance Marketing

• Manage and optimise paid media campaigns across Google Ads, Meta (Facebook & Instagram) and TikTok Ads
• Monitor CPL, CPS, conversion rates and other key metrics across all lead sources
• Manage marketing budgets and allocate spend based on performance data
• Drive customer acquisition, lead quality and revenue growth

SEO & Organic Growth

• Own and continuously improve the SEO strategy (technical, on-page and content)
• Conduct keyword research, competitive analysis, content optimisation and link development
• Oversee website updates, UX improvements and tracking implementation

CRM & Automation

• Manage CRM journeys across email, SMS and WhatsApp
• Work closely with sales and call centre teams to improve lead quality and funnel performance

Leadership & Strategy

• Lead and manage the existing marketing team
• Brief and manage creative for campaigns, landing pages and lead funnels
• Manage external agencies and internal stakeholders
• Identify and test new growth channels and partnership opportunities
• Report on key metrics, analyse trends and provide actionable insights

Education and Experience:

• Degree or diploma in Marketing Management or equivalent
• Google Ads Certification (advantageous)
• Facebook / Meta Blueprint Certification (advantageous)
• Strong hands-on experience in performance marketing and lead generation
• Google Ads (AdWords) — campaign build, management and optimisation
• Meta Ads (Facebook & Instagram) — including lead gen and conversion campaigns
• TikTok Ads — experience with TikTok Ads Manager and short-form paid formats
• SEO — technical, on-page and content strategy
• Google Analytics and Google Search Console
• Email marketing platforms, automation and WhatsApp marketing tools
• Social media strategy and content management
• Budget management and ROI optimisation
• Experience working with BI and development teams advantageous

Knowledge and skills required:

• Self-starter who gets things done without hand-holding
• Highly analytical — you're driven by data, not gut feel
• Comfortable managing multiple projects simultaneously in a fast-paced environment
• A strong team leader who brings the best out of those around them
• Great communicator, able to build relationships across all levels
• Criminal and credit clear
• Reliable transport / own vehicle
• Own and live up to company values

Closing Date 18 May 2026