Digital Marketing Specialist at Saint-Gobain

Job purpose

• To take ownership of the development and implementation of all digital marketing initiatives for both Corporate and Product Brands.

Responsibilities

• Develops multiplatform digital marketing strategies by working closely with the Product Management team to understand broad product strategy and ensure full alignment and optimization of each
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measure and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop, analyze, make recommendations, and establish key metrics to ensure digital marketing channel support of product owners’ goals and corporate strategic objectives
• Perform quality control measures on campaigns to ensure accuracy, brand consistency, and adherence to corporate marketing standards
• Stay up-to-date with new digital technologies/tools and provide ideas that enhance web, email, and social media efficiency and effectiveness
• Brainstorm new and creative growth strategies
• Collaborate with internal teams, agencies and vendors to create landing pages and optimize user experience
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Plan and run conversion testing and other experiments.
• Own the use of our marketing technology platforms.
• Coordinate content strategy and creation of content elements across teams and agencies
• Act as our community manager on our social media accounts.
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience. 

Required skills and knowledge

• 3yrs+ digital marketing, brand management or digital agency experience
• Proven ability to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, A/B testing and display advertising campaigns
• Ability to work under pressure and to tight deadlines in a rapidly changing environment
• Have a good understanding of what creative will work well in each channel
• Experience of taking key campaign creative and working to repurpose and optimise assets
• Excellent understanding of the numbers – and aware of how performance marketing campaigns impact overall business results
• Good interpersonal skills – being able to explain to others, including senior leaders, what impact marketing is having beyond clicks and views
• Enjoy coming up with ideas and testing them in-market
• Experience of Salesforce Marketing Cloud, Aurea, Adobe Analytics & Jira advantageous but not essential
• Highly organised, creative, analytical and inquisitive, with excellent attention to detail
• Excellent communication and interpersonal skills, writing skills a must
• Ability to develop good working relationships internally and externally

Qualifications

• Relevant Marketing B.degree
• AdWords, Facebook, LinkedIn, Instagram or other Social media marketing qualifications highly advantageous