Digital Marketing Specialist - Stellenbosch at Hungry Lion

DUTIES

Marketing:

• Conceptualise and implement the Hungry Lion digital and communication plan and appropriate marketing strategies in the most cost-effective way ensuring brilliant standards, effective strategic positioning, and breakthrough creativity that delivers results and drives brand equity.
• Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
• Drive the planning, direction, coordination, and roll-out of professional and relevant collateral for different market segments and campaigns.
• Segment audiences and understand customer buying behaviours and profiles.
• Guide content marketing strategy and support the creation of innovative media content partnerships to amplify reach and drive customer engagement.
• Work with the Brand Marketing team to create aligned customer communications across all channels.
• Stay current with all technical and content advances in Facebook and other online marketing channels to bring thought leadership and innovative developments to our product and marketing growth strategy.
• Implement and execute digital marketing campaigns.
• Support relevant media planning and buying.
• Coordinate and brief agencies/suppliers.

Social media:

• Create and manage the content calendar for all social media channels.
• Plan, maintain, and execute the digital marketing and social media strategy and calendar (monthly, quarterly, and yearly).
• Develop creative briefs and review creative treatments for all social and digital channels.
• Execute and manage paid social campaigns, which include managing Facebook, X (Twitter), LinkedIn, Instagram, YouTube, and TikTok as well as all other digital media ad campaigns.
• Formulate and manage monthly content strategy and social calendars across all platforms for all countries.
• Manage experimentation across channels and inform landing pages and creative development.

Web:

• Work with the web development team to implement and maintain company websites to ensure content and visuals are current and constantly updated.
• Plan, prepare and implement digital campaign briefs for the design team and liaise with the web development team to ensure campaigns are rolled out, optimised, and performing well.

Reporting and Analysis:

• Measure and report the performance of all digital marketing campaigns, and assess against goals (monthly).
• Generate weekly and monthly reporting for all key metrics, KPIs, and learnings.
• Optimise, monitor, and report on campaigns and content as necessary and provide tactical solutions.

Relationship Building & Networking:

• Develop positive, professional relationships with internal and external stakeholders.
• Develop and manage relationships with key partners and act as their primary point of contact.
• Drive new partnership growth opportunities with current and potential new strategic digital partners across all our markets.

REQUIREMENTS

Essential

• Relevant qualification.
• Minimum of 3 years experience in Digital Marketing.
• Proven success working across Facebook, Twitter, TikTok marketing platforms.
• Experience in data analysis, creating insights, embedding learnings, and collaborating with partners across various markets.
• managing social media and display/search advertising campaigns.
• identifying target audiences and devising digital campaigns that engage, inform and motivate.
• working with media partners/ publishers to run media campaigns at the market level.
• working with technical teams on digital initiatives.
• Familiarity with the digital media landscape and exposure to the likes of YouTube, Google, Facebook, Twitter, etc.
• Excellent working knowledge of web analytics tools (E.g., Google Analytics) and the ability to analyse data from multiple sources.
• Technical knowledge and implementation of the different types of remarketing strategies.
• Be up-to-date with the latest trends and best practices in online marketing and measurement.

Desirable

• Appropriate experience in QSR, FMCG, or retail environments.
• Experience on Google Workspace.