Digital Marketing Specialist at Unique Personnel

Purpose 

• Web content management on company South Africa’s websites 
• Digital marketing for all BU’s including strategy, content management, SNS, paid campaigns and associated reporting 
• Serve as a custodian for digital marketing within the organization and assisting Corporate Marketing with instilling it as second-nature behavior across all BU’s, particularly Sales.

Key responsibilities for this position include, but are not limited to:

Web Content Management

• Assist Corporate Marketing and other various stakeholders in the management of company South Africa’s website - across all BU’s:
• Customization of creative, as/when required
• Ensuring all SKU are published on time and updated when required
• Manage banners across all BU’s to ensure product visibility and awareness
• Ensure ticketing systems are utilised for all web-related tasks and that such tasks are managed and closed timeously
• Manage strategy with a goal to increase traffic to company website
• Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimisation on website
• Collaborate with Sales to ensure independent customers’ and distributor list remains regularly updated
• Aspire to make company a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools
• Comply with Global standards on all online content, including monitoring the compliance of customer websites
• Compiling monthly reports and analysis / optimisations pertaining to the above, or as requested by HQ, RHQ and FSE’s

Retail Content Management (OSM)

• Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time
• Syndicate content to retailers via procured content syndication tools
• Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the company Brand and products
• Ensure that company is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers
• Assist Sales in providing retailers with attractive images for company products listed

Digital Marketing Management

• Prepare annual Digital Marketing strategy for company.
• Support and help optimise digital media plans with Marketing Specialists - setting KPI’s, content management and production, reporting.
• Track performance on a weekly basis and redirect investment where required to achieve goals
• Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice for company
• Ensure that online campaigns are executed and adhere to company s BI and campaign strategy
• Brief and obtain proposals from agencies
• Evaluate proposals and costs
• Approve / supply creative and campaign strategy
• Monitor and measure online campaigns
• Post campaign reporting
• Daily management of company’s SNS platforms
• Management of outsourced vendors
• Development of SNS strategy, aligned with HQ
• Management of SNS Plan, aligned with HQ
• Management of SNS KPI’s, aligned with HQ
• Management of online campaign budgets

Operational management:

• Monthly management and updating of digital marketing budget and plans
• Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received
• Develop briefs for digital agencies and web administration services
• Project management of all digital transformation activities for company

To apply immediately for this position click here.

Inherent Requirements    
Required Qualifications and Experience

• Relevant Degree / Diploma in Marketing or similar
• 1-5 years experience
• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video Certification )or in progress)
• Google Analytics GA4 Certification

Required Competencies

• Digital strategy, content management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Attention to detail
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand