Digital Media Strategist at Salt South Africa

DIGITAL MEDIA STRATEGIST

We are looking for a paid media strategist who is passionate about digital media as a whole, someone who isn’t afraid to learn & share their ideas. You will be responsible for strategizing, reporting and optimizing all aspects across digital media campaigns. This fantastic opportunity is perfectly suited for a self-motivated individual who will thrive under pressure, has a keen eye for detail and is able to be both a strategic and a tactical thinker.

Requirements

• A minimum of 3 solid years within Paid Digital Media
• Post-matric diploma, degree, qualification in marketing communications, media – a plus
• Excellent analytical and problem-solving skills
• Experience using PPC/SEO and digital advertising to drive site traffic
• Experience with Google AdWords
• Proficiency in Word, Excel and PowerPoint
• Proficiency with social ad platforms such as Facebook, Instagram, LinkedIn and Twitter
• Strong understanding of Google Analytics and Google Tag Manager
• Professional and calm demeanor

Key responsibilities:

• Build and maintain positive relationships with clients.
• Develop and optimize new approaches to customer acquisition and conversion through all types of digital media
• Execute, manage, and measure digital marketing campaigns across paid social and display platforms
• Maintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to clients
• Tracking conversion rates and recommending improvements to UX

Key Qualities/Traits

• Exceptional team player with the confidence and integrity to earn client and internal team confidence.
• Exceptional, effective business professional communication and client presentation skills.
• Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.
• Collaborative, innovative and flexible across multiple projects.
• Understand and provide insights into cross-device behaviour, and be an expert in digital media across desktop and mobile.
• Self-sufficient and able to make decisions on their own.
• The candidate should be comfortable around technology and willing and able to quickly learn new applications and software.
• Ambitious with a strong drive to learn more and further develop skills

Key performance measures

• Successful performance of campaigns that you are assigned to
• Successful management of the team that report to you
• Quality of work produced from strategies to presentations to reporting, etc.
• Champion the development of new/creative ideas, processes or technologies

To apply, send your CV to [email protected]

Salt is acting as an Employment Agency in relation to this vacancy.