Digital Specialist at Point Group Marketing Services Partner

As a Digital Specialist, you will strategize, implement, and monitor everything from PPC campaigns to web, app, and other digital development projects. The ideal team member will have the passion and drive to analyze data and develop solutions to improve campaign results.

Responsibilities

• Create, manage, and optimize paid search campaigns for clients across a variety of industries on Google, Bing, and other ad networks
• Analyze the performance of PPC campaigns and adjust strategies accordingly
• Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis
• Effectively communicate campaign performance to internal team members and clients, as needed
• Provide actionable insights and analysis of paid search performance
• Keep up to date with PPC best practices, keyword research tools and industry research

Qualifications

• Strong work ethic and a “do whatever it takes to get the job done” attitude to deliver results in a fast-paced environment
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Ability to work independently and within a team environment
• 1-2 years of PPC management experience
• Google Ads (AdWords) certification are a plus
• Expertise and knowhow with Google Analytics