Direct Marketing Design Lead at Nedbank

Job Purpose

• Nedbank is seeking a Direct Marketing Design Lead to support the creation and delivery of personalised customer communications across owned channels and business clusters.
• The role focuses on the production and adaptation of direct marketing content (Email, SMS, in-app), ensuring accuracy, quality, and alignment to campaign requirements within a fast-paced, Martech-enabled and data-driven environment.

Job Responsibilities

Content Production & Adaptation

• Create and adapt direct marketing content across email, SMS, and in-app formats
• Support the creation and maintenance of additional direct marketing and business content, including PDF documents, presentations, and intranet content where required
• Translate briefs into clear, well-structured outputs aligned to channel requirements
• Apply copy, layout, and design principles appropriate to direct marketing
• Working knowledge of copywriting and DTP to support content production and adaptation

Martech & Format Execution

• Build and format content for deployment, including HTML mailers and templates
• Work within defined templates and frameworks to ensure consistency and scalability

Workflow & Delivery

• Interpret and execute against briefs from concept through to rollout
• Deliver high volumes of work within tight timelines
• Collaborate with CRM, Martech, and Operational teams to meet delivery requirements

Quality Assurance

• Ensure accuracy, consistency, and attention to detail across all outputs
• Support asset tagging, structuring, and repository management in line with standards

Optimisation Support

• Support test-and-learn initiatives by preparing and adapting content variations
• Apply feedback and insights to continuously improve output quality
• People Specification

Qualifications

• Diploma or Degree in Design, Marketing, or related field

Experience

• +3–5 years in direct marketing, digital design, or content production
• Experience with email marketing, mailer tools, or digital content platforms

Technical / Professional Knowledge

• Working knowledge of HTML email production
• Understanding of direct marketing channels and formats
• Experience with Adobe Creative Suite
• Basic understanding of segmentation and targeting principles

Behavioural Competencies

• Detail-oriented and highly organised
• Able to prioritise workload and manage time effectively to meet deadlines
• Strong delivery focus
• Able to work independently while collaborating effectively within a broader team

Job Post End Date: 29 June 2026