Job Purpose
- To be an effective sales and merchandising agent to retail, franchise and wholesale customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the Customer's business, the macro environment and the principal's products.
Key Responsibilities
Customer Engagement
- Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the month.
- Conduct research, preparation and planning to achieve the relevant objectives for both Vector and the customer.
This includes:
- Analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage etc) and macro environment (trends, competitors, economic climate etc).
- Analysis of Principal products and capabilities so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
- Execute Principal priorities for the month.
- Ensure successful promotional compliance and implementation.
- Revert on stores that are non-compliant re promotional activities.
- Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. products needed for demonstrations, financial tools, product brochures etc.)
- Based on the above analysis, put together a monthly planner that shows potential revenue and new line listings, by customer, to deliver against set targets. Where relevant use the IT system to assist in monthly planning.
- In call, follow up previous sold solutions and present new opportunities based on real insight from the research and analysis done.
- Take orders of new line listings and other relevant solution products.
- Launch new products into assigned customers.
- Conduct planned promotions with assigned customers.
- Drive volume deals or deals provided by Principal key accounts managers with assigned customers.
Feedback
- Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).
Customer Relationship Management
- Maintain and expand the customer base by building and maintaining good relationships with key customers and recognizing new customer opportunities.
- Understand key customers’ operations and strategies as well as their requirements and trends.
- Gather area market intelligence.
- Ensure the customer service policy is rigidly implemented and maintained.
- Resolve escalated customer queries and issues professionally and in the best interest of all parties.
Supply Chain and Distribution Management
- Address area stock availability issues with depots.
- Oversee the area order taking and waste management process.
- Achieve New Product Development (NPD) & Depth of Distribution (DOD) target within 8 weeks of launch in line with the project plan and provide feedback on non-compliant stores.
- Ensure that you implement a daily pre-call planning schedule with clear objective that you need to achieve the following day on stores you need to visit.
- Pre-Call planning document should always be with you and be able to present to your manager or principal on request.
Managing short-dated stock
Analyse monthly queries and complaints (QNC) report on short-dated stock.
Provide your regional sales manager with monthly feedback.
Zero expired stock to be found on shelf.
Ensure your staff log short-dated stock within the principal requirements.
Team Coordination and Self-Management
- Champion training and development of self and others through utilizing available training opportunities.
- Demonstrate willingness to help others and “go the extra mile” to meet team targets and objectives.
- Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained.
- Inform relevant parties in the event of tasks or deadlines not met, the potential risks thereof and provide appropriate resolution.
- Maintain a basic appreciation and awareness of employee relations climate and ensure corrective action is taken where required in line with relevant legislation and company policy.
- Manage colleagues and clients’ expectations and communicate appropriately.
- Participate in and drive regular performance appraisals and ensure that own targets and goals are clear and achievable.
- Support and drive the business core values.
- Take ownership and accountability for tasks and activities and demonstrate effective self-management in terms of planning, prioritizing, and self-development.
- Call on customers as per the defined cluster list and adhere to Service Level Agreement (SLA) of 80% collage.
- Management and control of capital and operating costs and all immoveable and moveable assets within the scope of responsibility.
- Utilize Power BI reports to your advantage in terms of stock management, sales target and returns.
- Maintain a basic appreciation and awareness of employee relations climate and ensure corrective action is taken where required in line with relevant legislation and company policy.
Budget Management
- Drive the achievement of the area sales budgets in terms of volume.
District Team Supervision
- Supervise merchandisers in respective stores by checking daily attendance, shelf health adherence and all tasks loaded on Handheld Technology (HHT) is captured as per deadline requirements.
- Effective management of company cell phones and monthly reporting and feedback on any losses.
- Facilitate staff leave requests and general time management issues in line with organizational deliverables and standards.
KPI’s
- Time to answer customers’ requests (response time to request).
- Calls per day SLA 80% collage.
- Call focus on strategic customers.
- Drive sales volumes and value growth.
- Customer contact coverage.
- Employee supervision.
Key Relationships
Internal
- Customer team.
- Operations Team.
- Customer Service Centre team.
External
- Existing and potential retail, franchise and wholesale customers.
Qualifications, Skills and Experience Required for the Job
Qualifications and Experience
- Matric.
- Marketing and sales degree or diploma (preferable).
- Valid Code EB drivers’ license.
- 1 to 2 years direct selling experience.
Skills and Competencies
Skills
- Achieving sales, profitability, and budget goals.
- Analytical thinking.
- Computer literacy (MS Office and Digital applications).
- Direct selling.
- Interpersonal skills to effectively communicate, interact, and work with individuals and groups.
- Logical thinking.
- Planning and organization.
- Problem solving.
- Verbal and written communication.
- People management.