E-Commerce Analyst II at Woolworths

Introduction

• To provide Woolworths Business Units, including WFS, with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.

Job description

• Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, WW app dashboard and analysis.
• Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
• Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools) on the app, website and mobile/social platforms.
• Provide insights into traffic driven by internal and external campaigns’ effect on the app, website and other commerce platforms.
• Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
• Provide insights into external search engine optimization and analysis.
• Provide insights on how to maximize revenue from the WW website and app.
• Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
• Management and maintenance of existing reports/dashboards.
• Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
• Educate key stakeholders on the on the relevance of Omni-channel management information.

Minimum requirements

• Education: Bachelor’s degree in Statistics or Maths, Data Analytics, or a related field.
• Technical Skills:
• Advance Excel (with experience using graphs, pivots, macros) and PowerPoint experience.
• Experience with data visualization (Amazon QuickSight, Tableau, QlikView/QlikSense).
• Proficiency in e-commerce analytics tools (Google Analytics, Big Query etc.).
• SQL knowledge for querying databases (preferred).
• MS Access experience.

Soft Skills:

• Strong analytical and problem-solving skills.
• Ability to communicate insights effectively to both technical and non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment.

Experience:

• 3 years in e-commerce, digital analytics or related field.

BEHAVIOURAL

• Passion for the brand and for customers - with the ability to change views and influence decisions and behavior.
• Connecting people – building relationships with stakeholders and working well within a team.
• Personal effectiveness – the ability to work under pressure and to work independently.
• Good Planning and Organizing skills