E- Commerce Manager at Nestle

Position Summary

• To drive Nespresso’s Direct-to-Consumer (DTC) business performance by owning and developing Nespresso-owned digital platforms (B2C & B2B). Translate global eCommerce strategy into local execution, ensuring best-in-class customer experience, sustainable growth, and strong commercial results across all digital touchpoints.

A day in the life of a E-Commerce Manager

Drive DTC Business Performance & Customer Experience

• Own the performance of Nespresso’s DTC eCommerce platforms (B2C and B2B) in the local market
• Ensure continuous monitoring and analysis of digital performance (traffic, conversion, AOV, retention, CLV)
• Leverage consumer, market, and platform insights to identify growth opportunities and optimize the end-to-end digital journey
• Ensure a seamless, consistent, and premium customer experience across all digital touchpoints
• Lead activation plans to drive acquisition, engagement, and retention of the Nespresso consumer base
• Partner with Marketing, CRM, Supply Chain, IT, and Customer Service to deliver integrated omnichannel initiatives
• Ensure timely and high-quality execution of global and local campaigns, product launches, and promotions on DTC platforms
• Continuously collect feedback from consumers and internal stakeholders to improve the digital journey and conversion

Strategy, Innovation & Commercial Ownership

• Translate global eCommerce and DTC strategy into local market initiatives that drive profitable growth
• Identify and lead digital innovation opportunities, including platform enhancements, new functionalities, and testing of new business models
• Stay up to date with eCommerce trends, digital best practices, and competitor activity to maintain Nespresso’s premium positioning
• Own and manage E-Commerce business cases and initiatives, ensuring clear ROI and alignment with strategic priorities
• Collaborate closely with HQ and other markets to share best practices and align on roadmap priorities

Department & Management Responsibilities

• As a member of the local Management Team, contribute to strategic and tactical decisions impacting overall business performance
• Own and manage the eCommerce P&L, including revenue, margin, CAPEX and OPEX, in collaboration with Finance
• Ensure optimal resource allocation and investment decisions within the Operational Planning (OP) process
• Drive efficient ways of working in line with company guidelines and operational plans
• Act as the end-responsible for DTC eCommerce performance and results in the local market

People & Performance Management

• Attract, develop, and retain top digital talent through coaching, feedback, and structured development plans
• Build a high-performing, collaborative team with a clear sense of purpose and shared goals
• Set clear performance objectives aligned to business priorities and monitor progress using the PDP methodology
• Lead by example in terms of Nespresso Leadership Framework (NLF) behaviors and safety leadership
• Foster a positive, inclusive, and high-performance culture that reflects Nespresso’s values

What will make you successful

• Degree in Business, Marketing, Digital, E- Commerce or equivalent
• 5–6 years’ experience in DTC eCommerce or Digital roles, ideally within FMCG or premium/luxury brands
• Strong commercial acumen with proven experience driving online sales and conversion
• Solid experience managing digital platforms, performance analytics, and customer journeys
• End-to-end exposure to eCommerce operations including UX, CRO, CRM, digital marketing, and platform optimization
• Proven leadership and stakeholder management experience
• Strategic mindset with the ability to translate strategy into execution