E-Commerce Paid Media Specialist at Cherry Assistant

• We are seeking a full-time E-Commerce Paid Media Specialist to help grow our client's direct-to-consumer brand by managing and optimizing paid advertising campaigns across Google, Facebook and Instagram, while also supporting email marketing campaigns through Klaviyo.

Key Responsibilities:
Pay-per-click (PPC) Management:

• Plan, launch, optimize and scale PPC campaigns across:
• Google Ads
• Facebook & Instagram Ads
• Amazon Advertising
• Monitor performance metrics, identify optimization opportunities, and implement strategies to increase ROAS and drive DTC website sales.
• Collaborate with the business owner to propose new paid channels or testing opportunities as the brand evolves.

Email Marketing (Klaviyo):

• Create and schedule email campaigns supporting promotions, product launches, and customer nurturing.
• Build and maintain automated flows (welcome series, abandoned cart, post-purchase, etc.).
• Analyze email metrics and recommend improvements to increase engagement and conversions.

E-commmerce Support:

• Work within a Shopify environment to ensure campaigns align with site updates and promotional calendars.
• Coordinate with internal teams/VA as needed; no client-facing responsibilities required.

Reporting & Analysis:

• Work within a Shopify environment to ensure campaigns align with site updates and promotional calendars.
• Coordinate with internal teams/VA as needed; no client-facing responsibilities required.

Required Qualifications:

• 3+ years of proven experience in paid media management, ideally within e-commerce or direct to consumer brands.
• 2+ years working knowledge of Klaviyo email marketing, including campaign creation and flows.
• 2+ experience working with Shopify websites.
• 2+ years demonstrated experience running PPC campaigns on Google, Facebook/Instagram, and Amazon Advertising.
• Strong analytical skills and familiarity with data-driven optimization.
• Ability to work independently and manage specialized tasks without the need to oversee a team.
• Excellent communication and organizational skills.

Required Skills/Tools:

• Shopify
• Klayvio
• Google Ads, Instagram, Facebook
• Amazon Ads