EMEA Paid Media lead at Kimberly-Clark

• The Paid Media Lead is responsible for driving the transformation of paid media operations at Kimberly-Clark, setting new benchmarks for excellence and effectiveness across global markets. This role is pivotal in establishing a consumer-centric, data-driven approach to media planning and execution, ensuring that all initiatives align with business objectives and deliver measurable value.

In this role, you will be responsible for:

• Media ROI Optimization: Lead the creation of a global media operations hub to enable advanced, data-driven planning and optimization, elevating media performance in all markets.
• Capability Development: Partner with regional teams to build expertise in data-driven media planning, analytics, and strategic media partnerships.
• Talent Leadership: Develop and mentor a high-performing regional team, fostering collaboration both within Kimberly-Clark and with external agency partners.
• Standardization: Implement a unified framework for measuring success in paid media, ensuring consistency in planning, execution, and optimization.
• Strategic Initiatives: Oversee transformative projects, including the review and redesign of paid media operations, development of global Joint Business Plans (JBPs), and collaboration with EMEA ABUs to support local market implementation.
• Lead the assessment and transformation of paid media strategies, ensuring alignment with global business goals.
• Develop and execute global JBPs, collaborating cross-functionally to scale new operational models.
• Support local markets in EMEA with the rollout and adoption of new media strategies and tools.