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  • Posted: Nov 24, 2025
    Deadline: Not specified
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  • Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 144 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined catego...
    Read more about this company

     

    EMEA Paid Media lead

    • The Paid Media Lead is responsible for driving the transformation of paid media operations at Kimberly-Clark, setting new benchmarks for excellence and effectiveness across global markets. This role is pivotal in establishing a consumer-centric, data-driven approach to media planning and execution, ensuring that all initiatives align with business objectives and deliver measurable value.

    In this role, you will be responsible for:

    • Media ROI Optimization: Lead the creation of a global media operations hub to enable advanced, data-driven planning and optimization, elevating media performance in all markets.
    • Capability Development: Partner with regional teams to build expertise in data-driven media planning, analytics, and strategic media partnerships.
    • Talent Leadership: Develop and mentor a high-performing regional team, fostering collaboration both within Kimberly-Clark and with external agency partners.
    • Standardization: Implement a unified framework for measuring success in paid media, ensuring consistency in planning, execution, and optimization.
    • Strategic Initiatives: Oversee transformative projects, including the review and redesign of paid media operations, development of global Joint Business Plans (JBPs), and collaboration with EMEA ABUs to support local market implementation.
    • Lead the assessment and transformation of paid media strategies, ensuring alignment with global business goals.
    • Develop and execute global JBPs, collaborating cross-functionally to scale new operational models.
    • Support local markets in EMEA with the rollout and adoption of new media strategies and tools.

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    Senior Key Account Manager

    The purpose of the Senior KAM role is to take accountability for the subset of sales KPI’s and input into the overall Profit & Loss health of the reference customer / customer groupings delivered through:

    • Regional / National customer relationships and a buyer and head buyer level
    • Commercial selling executed as per the Group Account Manager (GAM) strategy
    • Sales, Profit, DPSM and innovation targets
    • Revenue Growth Management (RGM) / Net Revenue Realisation (NRR) and Gross-To-Net (GTN) executional plan aligned to the national account strategy

    In this role, you will:

    • Input into the annual business planning process developed with the Group Account Manager (GAM) to deliver the Channel and Customer strategy.
    • Delivery and land the joint business planning (JBP) fundamentals aligned to the National Account strategy
    • Ensuring monthly tracking rigor both internally and with the customer/s
    • Ensuring development of action plans to course correct where we are lagging and implementing within the specified customer / account responsibilities
    • Ensure that the required financial actions are landed with the customer to deliver the stated P&L objectives defined by the GAM
    • Co-create the promotional plan with the GAM that aligns to the guidelines set but the trade promotions management (TPM) and NRR team ensure the right impact to top line growth and ROI for the account
    • Support the overall forecasting process with customer, competitor and category insights and liaise with supply chain teams to ensure best in class service levels and delivery of internal KPI’s
    • Support the GAM to develop shopper activity to support price and promo activities
    • Deliver the pricing mandate with strict compliance to promo spend, promotional pricing ensuring right impact to GTN, Net Sales Value (NSV) / Sales Units (SU) with trade spend budget
    • Create strong commercial selling stories to land the share & Distribution, Pricing, Shelving and Merchandising (DPSM) strategies set by the GAM ensuring inclusion of internal and external insights
    • Strong ownership of instore and sub-customer groupings instore compliance to KPI’s working directly with the ops teams regularly to deliver
    • Land strong total commercial selling stories to hit innovation KPI’s both at launch and to maintain forecast over the annual planning cycle
    • Delivery promotional plans in line with guidelines set by GAM with consideration of always aiming to improve ROI based on TPM insights
    • Manage all account administrative requirements with the support of the sales and admin analysts and the centralised support teams
    • Wholesale applicable additions:
    • Management of the functional delivery as per above where applicable of:
    • Distributors and Buying groups

    Method of Application

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