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  • Posted: Jul 4, 2022
    Deadline: Jul 13, 2022
  • RCL FOODS is a leading African food producer in South Africa with a market capitalisation of R13 billion and employing more than 20 000 people in operations across South and Southern Africa. We manufacture a wide range of branded and private label food products which we distribute through our own route-to-market supply chain specialist, Vector Logistics. ...
    Read more about this company


    External Communications Specialist

    The purpose of the role is to deliver impactful external communications and management of all relevant digital platforms. Business Partner to deliver enhanced/seamless employee communications experience.

    Minimum Requirements:

    • Completed 3-year Degree or equivalent in Marketing and/or Digital Marketing.
    • An added qualification in Corporate Communications would be advantageous.
    • 5-10 years experience with digital, social media, website content, online campaigns, or PR.
    • Direct experience of creating interactive content across multiple websites/digital channels.
    • Experience with online reputation platforms and Social Media channels.
    • Proven PR experience, an advantage.
    • Proven and demonstrable results in online reputation management, an advantage.
    • Proficient in PowerPoint – for presentations and emailer format, plasma screen moving messages.
    • Should have Digital acumen and Copywriting experience.
    • Good knowledge of communication principles, practices and tools.
    • Profound knowledge of digital communication, social media, online reputation platforms and new media technologies.
    • Public relations (PR) knowledge.
    • Personal Passion for all Digital and Social Media platforms

    Key areas of responsibility:

    Lead on Communication Channels of Social media & Website:

    • Prepare content plans and calendars (including imagery) across channels using content pillars and achieve Corporate Brand objectives.
    • Responsible for community management across digital channels: monitor and respond to posts.
    • Manage these channels and seek ways for optimization/improvement.
    • Responsible for ongoing review of social media best practice and updating the social media strategy and plans when required.
    • Achieve agreed social media/Web objectives (Followers/Likes/Engagement).
    • Responsible for analysis of metrics on platforms such as Facebook, Twitter, Instagram, LinkedIn and Website and translate into insights to drive improvements.
    • Responsible for communication and corporate brand updates, uploads and management of all relevant digital platforms.
    • Update Executive LinkedIn profiles as required.
    • Design, development and maintenance of various group websites, using both CMS tools and with the assistance of web developers for more complex updates.
    • Manage all new developments to website & communication applications and execute pilots on digital platforms where applicable.
    • Project management – Partner with Internal Stakeholders to execute External communications Projects in line with the Corporate Brand.
    • Manage Social media budget, analytics & ROI.
    • Manage budgets for websites, projects and digital agencies.
    • Assess and investigate legitimacy of new platforms, if required, for: Social, Communication, Engagement, Collaboration.
    • Manage the designated media tracker and monitor external media for trends and insights.
    • Analyze trends of competitive set across digital channels.
    • Execute on Annual Report photoshoots.

    Marketing support of the Logistics Division brands:

    • Responsible for the execution of Vector Logistics integrated communication plan.
    • Responsible for the execution of Empty Trips integrated communication plan.
    • Develop brand plans where necessary.
    • Manage digital platforms, including additional features beyond communications & gather learnings.
    • Ongoing website management and updates as required.
    • Execution of agreed digital strategy.
    • Updated Linked In profiles, as per corporate brand.
    • Execution of agreed Public Relations (PR) to aid in positive growth and perception of the brand.
    • Assist with any creative guidance as per the CI.

    Business Partner to deliver communications excellence across the business:

    • Partner with HR and Marketing to leverage content for the various internal & external platforms.
    • Partner with the Talent team to leverage internal & external activations and campaigns.
    • Ensure all content produced by the team aligns to corporate brand CI.
    • Input on creative direction of HR employee experience branding.
    • Package external content from the programmes for external distribution.
    • Consult on any digital platforms they may utilize to deliver their strategy.

    Method of Application

    Interested and qualified? Go to RCL FOODS on to apply

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