External Communications Specialist at RCL Foods

The purpose of the role is to deliver impactful external communications and management of all relevant digital platforms. Business Partner to deliver enhanced/seamless employee communications experience.

Minimum Requirements:

• Completed 3-year Degree or equivalent in Marketing and/or Digital Marketing.
• An added qualification in Corporate Communications would be advantageous.
• 5-10 years experience with digital, social media, website content, online campaigns, or PR.
• Direct experience of creating interactive content across multiple websites/digital channels.
• Experience with online reputation platforms and Social Media channels.
• Proven PR experience, an advantage.
• Proven and demonstrable results in online reputation management, an advantage.
• Proficient in PowerPoint – for presentations and emailer format, plasma screen moving messages.
• Should have Digital acumen and Copywriting experience.
• Good knowledge of communication principles, practices and tools.
• Profound knowledge of digital communication, social media, online reputation platforms and new media technologies.
• Public relations (PR) knowledge.
• Personal Passion for all Digital and Social Media platforms

Key areas of responsibility:

Lead on Communication Channels of Social media & Website:

• Prepare content plans and calendars (including imagery) across channels using content pillars and achieve Corporate Brand objectives.
• Responsible for community management across digital channels: monitor and respond to posts.
• Manage these channels and seek ways for optimization/improvement.
• Responsible for ongoing review of social media best practice and updating the social media strategy and plans when required.
• Achieve agreed social media/Web objectives (Followers/Likes/Engagement).
• Responsible for analysis of metrics on platforms such as Facebook, Twitter, Instagram, LinkedIn and Website and translate into insights to drive improvements.
• Responsible for communication and corporate brand updates, uploads and management of all relevant digital platforms.
• Update Executive LinkedIn profiles as required.
• Design, development and maintenance of various group websites, using both CMS tools and with the assistance of web developers for more complex updates.
• Manage all new developments to website & communication applications and execute pilots on digital platforms where applicable.
• Project management – Partner with Internal Stakeholders to execute External communications Projects in line with the Corporate Brand.
• Manage Social media budget, analytics & ROI.
• Manage budgets for websites, projects and digital agencies.
• Assess and investigate legitimacy of new platforms, if required, for: Social, Communication, Engagement, Collaboration.
• Manage the designated media tracker and monitor external media for trends and insights.
• Analyze trends of competitive set across digital channels.
• Execute on Annual Report photoshoots.

Marketing support of the Logistics Division brands:

• Responsible for the execution of Vector Logistics integrated communication plan.
• Responsible for the execution of Empty Trips integrated communication plan.
• Develop brand plans where necessary.
• Manage digital platforms, including additional features beyond communications & gather learnings.
• Ongoing website management and updates as required.
• Execution of agreed digital strategy.
• Updated Linked In profiles, as per corporate brand.
• Execution of agreed Public Relations (PR) to aid in positive growth and perception of the brand.
• Assist with any creative guidance as per the CI.

Business Partner to deliver communications excellence across the business:

• Partner with HR and Marketing to leverage content for the various internal & external platforms.
• Partner with the Talent team to leverage internal & external activations and campaigns.
• Ensure all content produced by the team aligns to corporate brand CI.
• Input on creative direction of HR employee experience branding.
• Package external content from the programmes for external distribution.
• Consult on any digital platforms they may utilize to deliver their strategy.