Field Marketing Specialist - North West at Red Bull

Strategic Direction

• Responsible for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.
• Drive awareness among consumers and relevant scenes.
• Drive consumer trial through activities in line with brand values.
• Drive relevance across a variety of consumption occasions.
• Successfully execute program fundamentals in a truly tailored way

Executional Excellence

• Support the FMM in creating and supporting key events, scenes and marketing opportunities.
• Identify local heroes in relevant Red Bull scenes.
• Support in upholding a clean logistical system.
• Always have the “consumer” and “brand” eye in every single initiative.

Marketing Innovation

• Develop, own and execute new ideas that are locally relevant.
• Identify and selectively support cross-marketing opportunities.
• Understand the consumer landscape and lead the creative process for a constant flow of new ideas.
• Participate in the creation of new and exciting local relevant stories.

Enabling Structure

• Drive efficiencies in our programs, using the right tools.
• Maintenance and management of program tools.
• Source & hire with no compromise brand fit Student Marketeers.
• Lead and inspire a team of part-time employees.

Your areas of knowledge and expertise

that matter most for this role:

• Understanding the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Fluency in English (verbal & written). Fluency in Afrikaans advantageous
• Valid Driver's License.
• Proficiency in Microsoft Office.