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Operating in the majority of Sub Saharan African countries, MultiChoice is the leading Pay TV provider in most of its markets. Its strategy is to offer the best local and international content across all its platform to customers wherever they are.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Over the years MultiChoice has built a successful track record of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues mainly by collecting subscription fees, with a moderate contribution from advertising revenue. Its key objectives are to:
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