PURPOSE OF THE JOB:
To drive profitable growth McCain through development of a robust growth strategy, building a purpose led brand, ensuring an optimal portfolio, innovation and brand purpose activation. The role is expected to:
- Deliver the growth agenda for the company,
- Define and lead marketing strategy for food service and retail channel
- PxL ownership
- Drive brand purpose
- Brand Communication
- Create and drive growth opportunities
- Deliver on Innovation strategy and commercialisation
- Have an integrated work relationship with Retail and Food-Service channels
- Partner with Category and Shopper marketing to deliver on the brand plans
- Develop Inspiring brand communication
- Oversee budgets
- Digital savvy
- Ensures that team has capabilities to deliver
- Liaises with region and global teams and leverages.
KEY PERFORMANCE AREAS:
Ensure delivery against business objectives:
- Lead integrated Brand Plan process
- Achieve budget, Gross Profit, Nett Sales Value and Volume for total Retail and Food Services channels and by segment
- Achieve annual GP through the implementation of brand plans with defined targets, plans to drive targets, innovation and communication plans.
- Manage GP in terms of product mix, pricing, promotions and innovation
- Collaborative role in terms of pricing strategy
Marketing Strategy
- Develop and maintain a deep understanding of the market, customers and consumers
- Data and insights to be incorporated throughout strategies, plans and plan adaptations
- Identify growth opportunities across Retail and Food Service
- Develop plans that are rooted in consumer and customer insights to leverage growth opportunities
Innovation
Develop annual and future innovation plans:
- Ensure category growth by driving innovation and identifying opportunities for growth( Renovation, Value engineering, refreshments)
- NPD strategy and launches that are in line with profitability targets and growth agenda
- Follow and implement innovation per global guidelines
- Ensures robust tracking and corrective measures on innovation
Operational Planning
- Leverages the Portfolio Review monthly process to ensure delivery against business objectives (highlighting progress against plan and gaps to plan. Develops gap closing measures)
- Inputs into Demand planning
- Collaborates in monthly meetings with both Retail channel teams and Food Service to deliver to plan
- Inputs and contributes in overall commercial meetings and plans
Drive Execution
- Ensure excellent execution and deployment of assets
- Partner with the customer functions to ensure that customer and shopper marketing translates the marketing plans effectively for customer execution
- Report on category and brand performance, identifying corrective actions and directly manage marketing budgets to ensure excellence in execution
- Ensures accountability and practices continuous evaluation of marketing investment for effectiveness and efficacy
People engagement and development
- Build and develop strong talent in marketing
- Provide clear priorities with associated KPI deliverables
- Builds a marketing culture with digital agility and insights led
- Ensure robust growth plans for people
EXPERIENCE/RELEVANT REQUIREMENTS:
Team management & leadership; experience in marketing, strong understanding of FMCG categories and category management; understanding of sales; ability to work cross-functionally; project management skills, experience in strategy development; ability to make things happen/execution; good working knowledge of the SA customers. Sales and/or customer marketing experience beneficial.
Candidate should have strong communication team, be collaborative, have ability to influence others, be a proven self-starter, and be a problem solver with a growth mentality
EDUCATIONAL REQUIREMENTS:
- Matric
- B Com/other relevant Degree & Postgraduate degree
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