Growth and Performance Partnerships Lead (Merchants) at Weaver Fintech Ltd

• We’re building a Commerce Media capability that helps our merchants grow by connecting them to high-intent customers across our ecosystem and digital channels. This role sits at the centre of that ambition. You will work directly with merchants to design, commercialise, and deliver marketing initiatives that drive measurable sales outcomes, combining platform-led opportunities with broader digital marketing strategies. This is a commercial, client-facing role that requires both strong sales capability and a solid understanding of digital marketing and campaign performance.

What You’ll Be Responsible For

Merchant Growth & Commercial Development

Engage merchants to understand their:

• Growth objectives
• Target customers
• Marketing budgets
• Develop and present tailored marketing solutions that drive measurable business outcomes
• Identify opportunities to expand and deepen existing merchant engagement over time
• Own the full commercial lifecycle:
• Opportunity identification → proposal → agreement → delivery oversight

Campaign Strategy & Solution Design

Recommend how merchants should approach marketing across:

• Platform-led channels (in-app, CRM, owned channels)
• External paid media channels
• Advise on:
• Campaign structure
• Channel mix
• Budget allocation
• Translate marketing activity into clear commercial outcomes

Digital Marketing & Performance Insight

Apply working knowledge of:

• Paid media (e.g. Meta, Google, display)
• Campaign funnels and targeting approaches
• Confidently interpret and discuss:
• Cost per click (CPC)
• Click-through rates (CTR)
• Conversion rates
• Return on investment (ROI / ROAS)
• Guide merchants in making informed, performance-driven decisions

Relationship Management & Advisory

• Build strong, long-term partnerships with merchants
• Act as a trusted advisor, not just a supplier
• Proactively identify opportunities for:
• Enhanced campaign performance
• Increased investment
• Broader participation across available marketing initiatives

Performance & Continuous Improvement

• Monitor campaign performance and outcomes
• Translate results into actionable insights
• Use performance data to inform future recommendations and drive merchant growth

Cross-Functional Collaboration

• Work closely with internal teams to:
• Deliver campaigns effectively
• Ensure alignment between commercial objectives and execution

What We’re Looking For

Experience

• 5+ years in a mix of:
• Digital marketing or performance marketing
• Media / advertising sales or partnerships
• Retail, e-commerce, or marketplace environments

You must have:

• Experience working with merchants or clients
• Experience advising on or managing marketing spend

Skills & Capability

• Strong commercial and sales ability
• Solid understanding of:
• Paid media channels
• Campaign performance metrics

Ability to:

• Structure solutions (not just sell products)
• Translate marketing into commercial impact
• Comfortable engaging both:
• Commercial stakeholders
• Marketing teams

What Success Looks Like

• Revenue growth driven through merchant marketing initiatives
• Increased merchant participation and ongoing campaign activity
• Expansion of marketing engagement within existing merchant relationships
• Strong campaign performance and measurable outcomes