Growth Marketing Manager at Lulalend

OVERALL PURPOSE

• The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline impact.

KEY RESPONSIBILITIES:

Growth & Funnel Strategy

• Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.
• Identify and resolve potential bottlenecks within the customer conversion funnel.
• Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high-quality leads.

Website & Conversion Rate Optimisation (CRO)

• Own website performance as a conversion engine.
• Analyse user behaviour (heatmaps, funnels, scroll depth, drop-off) to identify friction points.
• Scope and run A/B tests for landing pages, forms, and copy variants.
• Brief UX and content teams on improvements that will reduce friction.
• Maintain a CRO experimentation backlog and report learnings.

Paid Digital Agency Oversight

• Work with the media agency to set and deliver against growth targets and budgets, optimise audience segmentation and messaging, review creative variants and performance insights and, ensure strong attribution clarity and ROI.
• Drive accountability in accordance with cost efficiency and funnel quality.

Brand-Aligned Campaign Delivery

• Ensure growth campaigns are consistent with brand tone and visual identity.
• Work with internal creative and content teams to ensure clarity and relevance of assets.
• Support product launches with tailored landing pages and acquisition flows.

Experimentation & Analytics

• Test new channels, partnerships, targeting approaches, and content formats.
• Set hypotheses and success criteria before campaign launch.
• Track and interpret performance using analytics dashboards (GA4, Looker/Data Studio).
• Share insights, trends, and recommendations through monthly or post-campaign reports.

Cross-Functional Collaboration

• Partner closely with Product on feature positioning, Sales on the quality of leads , CRM on nurture journey alignment and Data & Insights on segmentation, audience targeting and insights.

THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR

• 4–7 years in growth marketing, digital marketing, or performance roles.
• Demonstrated experience improving website conversions.
• Experience managing paid channels via agencies.
• Exposure to brand messaging and campaign delivery.
• B2B SaaS, fintech, or complex product experience beneficial.