Growth Marketing Manager at Salt South Africa

Overview:

• A fast-scaling global SaaS business is looking for a Growth Marketing Manager (ABM) to take full ownership of paid acquisition (majority LinkedIn) and drive pipeline growth through highly targeted, account-based strategies.
• This is not a traditional performance marketing role. It is a hands-on, high-impact position focused on influencing revenue directly by targeting specific accounts with precision, creativity, and speed. You will operate at the intersection of paid media, data, and sales, working closely with leadership and technical counterparts to build and execute campaigns that move real business outcomes, not just vanity metrics.
• You’ll be given the autonomy to test bold ideas, the tools to execute quickly, and the backing to scale what works. This role is ideal for someone who thrives in a lean, high-performance environment and enjoys owning the full lifecycle of paid acquisition, from strategy through to pipeline impact.
• If you are someone who prefers building, testing, and optimising over managing agencies or large teams, and you’re motivated by measurable growth rather than activity, this role offers a rare opportunity to shape and scale a paid ABM function from the ground up.

Duties and Responsibilities:

• Own and execute ABM-led paid marketing strategies targeting named accounts
• Plan, launch and optimise campaigns across LinkedIn, Google, programmatic channels and B2B platforms such as G2, Capterra and affiliate networks
• Build and optimise paid programs in the range of $30K-$100K+ per month, focused on pipeline generation
• Develop and manage highly targeted account-level campaigns rather than broad audience-based approaches
• Continuously test, iterate and scale campaigns based on pipeline impact and performance data
• Collaborate with technical counterparts to build automated workflows, enrichment pipelines and campaign experiments
• Develop and execute creative acquisition strategies including display buyouts, direct media placements and innovative outreach tactics

Requirements:

• Proven experience in B2B paid marketing (LinkedIn), ideally within a SaaS environment
• Strong hands-on experience building and optimising paid programs at scale ($30K-$100K+ monthly budgets)
• Solid experience with LinkedIn Ads, Google Ads and programmatic or B2B acquisition platforms
• Experience running account-based marketing campaigns with targeted account lists
• Strong analytical mindset with the ability to track and optimise for pipeline impact rather than surface-level metrics