Growth Marketing Specialist at Donford Group

Summary

We're looking for a dynamic Growth Marketing Specialist to join the Donford Group, where you'll be instrumental in fuelling our business expansion. In this role, you'll focus on generating new leads across various digital platforms and maximizing the potential of our existing ones. You'll work closely with our sales teams to ensure our strategies are in sync and to boost our online brand visibility. If you're a strategic thinker with a knack for creative problem-solving and hands-on execution, this could be the perfect opportunity for you to drive impactful marketing campaigns.

Job Summary

The Growth Marketing Specialist will play a crucial role in driving the Group's business growth by generating new leads through diverse digital channels and optimizing the potential of existing leads. This position involves close collaboration with the sales teams of Group companies to align strategies and enhance our digital brand presence. The ideal candidate will possess a blend of strategic insight, creative problem-solving abilities, and hands-on execution skills, enabling them to effectively manage and implement marketing campaigns.

Key Responsibilities

Lead Generation:

• Develop and implement initiatives using digital channels to generate new leads.
• Manage the Google Ads account, either through collaboration with an agency or by executing campaigns independently.
• Create and manage lead generation campaigns on Facebook.
• Optimize and experiment with new marketplaces such as AutoTrader and Cars.co.za for lead generation.
• Test and evaluate additional channels for generating leads.

Maximize Existing Lead Potential:

• Utilize in-house data for data mining to identify and deliver high-quality leads for sales outreach, vehicle launches, and other events.
• Create and manage email campaigns targeting older leads, providing relevant content to keep them engaged.
• Automate the lead process to ensure that leads are directed to the appropriate person in real-time.

Collaborate with Sales:

• Work closely with the sales teams to improve lead supply and quality.
• Schedule monthly meetings and maintain ongoing communication with the sales team.
• Report test results and campaign performance, including key KPIs, to Sales Managers and other stakeholders.

Build the Brand Digitally:

• Enhance the brand’s digital presence by regularly posting updates on Facebook, including content from our marketing agency.
• Run and manage Facebook Ads campaigns.
• Oversee the Donford Group website, conduct A/B tests to improve conversion rates, and ensure the site is optimized for lead generation.
• Manage incoming communications from leads and customers on our social media channels.
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Minimum Requirements:

• Bachelor's or Post Graduate Degree in Marketing or related field preferred

Essential Skills:

• Strong communication skills and a proactive approach
• Expertise in data analytics, with the ability to interpret and leverage insights
• Proficiency in various digital marketing channels
• Familiarity with website optimization tools and techniques
• Creative thinking and problem-solving abilities
• Experience with Google AdWords, campaign development, and design aesthetics
• High level of integrity, attention to detail, and customer service orientation