Head of Acquisition at Salt South Africa

Duties and Responsibilities:

• Develop and implement comprehensive acquisition strategies aligned with business objectives and growth targets in the sports and iGaming markets.
• Lead and optimize performance across all acquisition channels, ensuring maximum ROI and sustainable growth.
• Identify and evaluate emerging trends and new acquisition opportunities within the industry landscape.
• Collaborate with the Affiliate Manager to build and nurture strong relationships with key partners and stakeholders.
• Work alongside the Campaign Manager to oversee targeted marketing campaigns that maintain brand consistency and effective messaging.
• Partner with retention, brand, product, and analytics teams to optimize the customer acquisition funnel and improve conversion rates.
• Establish KPIs, provide regular reporting and analysis to executive leadership on all acquisition activities.
• Manage acquisition budgets effectively, ensuring optimal resource allocation and maximizing ROI.
• Stay current with industry regulations and compliance requirements within the sports and iGaming sectors.
• Build, mentor, and develop a high-performing acquisition team focused on excellence.
• Conduct market research and competitive analysis to identify opportunities and maintain competitive advantage.
• Continuously test and refine acquisition strategies to drive performance improvements.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum 4 years’ experience in acquisition marketing, with significant experience in sports betting and/or iGaming industries.
• Proven track record of developing and executing successful acquisition strategies that have driven substantial growth.
• Deep understanding of the sports and iGaming landscape, including player behavior, regulations, and marketing channels.
• Extensive experience managing digital marketing channels (SEO, SEM, PPC, social media advertising, email marketing).