Head of Category and Customer Marketing at Lindt and Sprungli

Key Responsibilities

Strategic Leadership

• Define and execute the overall Category, Customer, and RGM strategy in line with corporate and brand objectives.
• Drive collaboration between Marketing, Sales, Finance, and Supply Chain to deliver integrated commercial plans.
• Translate brand and business strategies into actionable shopper and trade programs.

Customer & Category Development

• Lead category growth strategies across key channels and customers using market, shopper, and consumer insights.
• Conduct category reviews and partner with retailers to shape assortment, shelving, and merchandising strategies.
• Collaborate with Marketing to create the annual Growth planning dialogue to present to Board members.
• Collaborate & Lead the Sales planning dialogue (SPD) with Sales to execute joint business plans with strategic customers.

Revenue Growth Management (RGM)

• Lead the development and execution of RGM strategies including pricing architecture, promotional strategy, pack-price mix, and channel/customer profitability.
• Optimize trade investment effectiveness through rigorous post-evaluation and ROI tracking.
• Analyze revenue drivers and recommend pricing, promotion, and assortment adjustments to improve margin and volume growth.
• Establish revenue growth KPIs and dashboards in collaboration with Finance and Sales teams.

Team Leadership

• Build and lead a high-performing team across trade marketing, shopper marketing, category management, and RGM functions.
• Inspire a data-driven and customer-centric culture, fostering continuous learning and performance development.

Budget & Performance Management

• Own the Customer and Trade Marketing budgets, ensuring alignment with financial targets and investment effectiveness.
• Lead the measurement and reporting of all trade and RGM initiatives with actionable insights and continuous improvement plans.

Innovation & Insights

• Leverage advanced analytics and shopper insights to drive innovation in promotions, trade tools, and shopper engagement.
• Keep ahead of market trends, channel evolution, and competitor strategies to inform growth initiatives.

Requirements

• Strategic Mindset & Strong Commercial Acumen
• Revenue Growth Optimization
• Strong Leadership & Cross-functional Collaboration
• Ability to adapt to a good and diverse working culture
• Category & Shopper Insight
• Analytical & Data-Driven Decision Making
• Trade Execution Excellence
• Change Management & Innovation
• Strong ability to manage Conflict 

Qualifications/experience 

• Bachelor’s degree in marketing, Business, Finance, or related field
• 6–8+ years in Trade Marketing, Category Management, or RGM, ideally within FMCG, Retail, or Consumer Goods.
• Strong commercial acumen with proven experience in revenue growth initiatives and trade spend optimization.
• Experience managing cross-functional teams and leading projects across multiple channels/customers.
• Advanced knowledge of data analytics tools (e.g., Nielsen, Circana, Power BI)