Head of Digital Qualitative Solutions at MMR Research Worldwide

Description

Are you interested in a role that will help shape the future of Market Research? A role that transcends innovation, technology and research and one that will constantly evolve as new trends emerge?

MMR who?

MMR is an independent, global consumer and sensory research agency specialising in food, drink, personal and household care research. We are industry leaders, guiding best in class innovation for our clients – partnering with well over 50% of the top 100 global food and drink brands

Our team of over 500 highly engaged, multi-disciplined employees are primarily dynamic research professionals, sensory experts and data scientists. We’re a diverse bunch, with backgrounds in R&D, insight, marketing, sensory science, data sciences and psychology. We also boast a true global reach with offices in South Africa, London, New York, Shanghai, Singapore, Mumbai, Sao Paulo, Bangkok and Cali.

What else?

We are a “people first” company that prides itself on collaboration, honesty and mutual trust. Don’t take our word for it though, check us out on Glassdoor. You’ll see we’re currently rated at 4.8 out of 5 as an employer destination and a massive 97% of our employees would recommend working for us to a friend. Add to that 99% of our people approve of our CEO and you a general feel of what it means to be part of the MMR family.

We’re so proud of the work that we do. Next time you’re in the supermarket think about how those products made their way onto the shelves – chances are we influenced most of them along the way.

Requirements

FMCG companies are increasingly looking for solutions that maximise their ability to tap into the ‘voice of the consumer’ whilst still being pragmatic and efficient to run. In parallel, we’re seeing a demand for ‘AI’ and a general shift in clients looking for more creative and tech-fuelled approaches.

Through partnerships and investment, we have (and continue to develop) a suite of approaches which will engage consumers in increasingly open and unstructured ways (e.g., conversational AI, harnessing web / social data, voice surveys, video etc.).

We are now looking to recruit a creative and resourceful individual to help us take these capabilities and our delivery to the next level.

What you and your team be doing:

Understand client briefs and identify the best digital qualitative approach (predominantly ad hoc research projects but with the opportunity to further enhance our continuous or multi-dip research capabilities)

Interact with tech platforms to set up and programme research

Analyse unstructured data, identifying themes, creating a story, and using data to bring to life results

Implement NLP and text analytic platforms to fully leverage the unstructured data we will increasingly have available – help to drive efficiency of analysis as well as quality of understanding of consumer priorities, attitudes and feedback

Engage with Account Teams to help feed in the story to wider research or presenting results directly to clients

Support our Global Qualiatitve teams with the design, running and analysis of online communities (short and long-term)

Help us to push the boundaries of what is possible in this space, working with MMR’s Method Excellence and Innovation Teams to accelerate new development and roll out of new approaches to showcase ‘the voice of the consumer’

Feed into the development of our own consumer platform to help MMR remain at the cutting edge and engage with consumers in increasingly creative ways

You know you’re right for this role if …

… you’re passionate about digital qual, unstructured data, bringing consumers to life, asking better questions and leveraging tech for better analysis etc. A natural leader, with the gravitas to establish and lead a new team plus manage interactions with the wider business (research team, qual team etc.) and clients where appropriate.

Why you should apply …

You are going to help shape the future of Market Research. Working closely with our global Qualitative and Sensory Qual teams, researchers and method excellence and innovation team you’ll help build the innovation roadmap for MMR. By doing this you’ll allow us to capitalise on the growing client interest, demand for new approaches and more modern ways to engage with consumers as well as contributing to our growth and operational efficiency.

Benefits

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Culture: We are a people first company that prides itself on collaboration, honesty and mutual trust. We’ve created an open, creative and non-hierarchical working environment. Not to mention the exciting secondment opportunities that are available across our global locations.

• Company Contribution: – MMR not only offer a competitive salary but also offer bonus schemes and

Health Care Insurance - Employees will be covered under the Company’s Discovery Health Medical Scheme, from their start date, subject to the Discovery eligibility entry requirement.

Retirement Annuity Fund (RAF) - MMR will pay a contribution of 7% of your base salary to your RAF. (commence subject to you providing details of your retirement fund.)

• Wellbeing: Comprehensive benefit plans with your wellbeing at the forefront, inclusive of -

• Learning & Development: Offering second to none training to ensure our clients are working with market experts, to support this training and personal development programs are offered at every level. Working with top FMCG companies and the largest brands on the market we’re learning with the best! Growth opportunities are unlimited with access and opportunity to collaborate with our partner video, innovation, marketing and brand consultancy companies too.

MMR Academy – Academy, a modular training programme that covers a whole host of topics from sensory, statistics, presentation skills, quantitative and qualitative methods, time management and many more.

Training Funding Scheme - MMR offers all full and part time permanent employees the opportunity to participate in a Training Fund scheme where the company will sponsor employees for studies which directly contribute to the development of the business.

Here at MMR, we are about building a workplace for the future. We believe in equal opportunities and celebrate diversity. We’re an inclusive workplace, where everyone is welcome, everyone can be natural, and be the best versions of themselves.