Head of Marketing - @home at TFG (The Foschini Group)

Key Responsibilities:

• Full ownership and accountability for @home’s Communication and Marketing Strategy
• Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
• Collaborate effectively with other members of the @home management team, to effectively execute and support the Business Strategy
• Ensure successful execution of marketing strategy in store and online in collaboration with other stakeholders
• Drive the Omni-channel vision within @home giving customer’s consistent engagement/experience across all channels
• Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
• Develop key strategic partnerships/collaborations aligned to the @home Customer profile
• Provide Market Intelligence
• Develop and ensure execution of content across all social/digital platforms 
• Develop and manage a comprehensive Product Communications strategy
• Champion improvement of internal communication, particularly to stores
• Campaign Management & Measurement
• Reputation Management
• Build strong relationships with key stakeholders
• Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
• Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
• Drive digital transformation within marketing
• Demonstrate the success and power of a diverse and inclusive team

Qualifications and Experience:

• Minimum 8 years working experience at a senior management level, incl. Marketing and Digital Strategy, Team management, Stakeholder, Supplier management and Store Operations

Skills: 

• Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)
• Management of budgets
• Demonstrate a high level of maturity, emotional intelligence and insight into diverse teams
• Ability to work comfortably at both a strategic and operational levels
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• High levels of Agility to flex and adapt to changing business requirements
• Ability to understand and interpret data, recognise trends and patterns
• Ability to filter information and extract what is important
• Ability to observe and interpret human/Customer behaviour
• Ability to share knowledge and develop other as well as being humble and curious to learn from others

Behaviours: 

• Readily takes on new challenges and opportunities with a sense of urgency and eagerness
• Forms, develops and leads a group of individuals toward the achievement of a common team objective
• Effectively works with others to achieve shared goals
• Creates an environment that fosters and nurtures a culture of creativity which drives success
• Understands, anticipates, and meets the needs and expectations of customers
• Consistently makes timely, well-rounded and informed decisions
• Inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
• Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
• Communicates a clear and inspiring purpose and vision that engages people
• Takes accountability and ensures others are held to account on agreed upon performance targets
• Inspires trust and gains the confidence of others by displaying honesty and integrity
• Interprets and simplifies complex and contradictory information when resolving organisational problems
• Assesses and improves the efficiency, effectiveness, and quality of various work processes
• Effectively adjusts their behaviour, approach, and decision-making based on the situation
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation