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  • Posted: Jun 16, 2022
    Deadline: Not specified
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    Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates. Exceptional service and quality deliver...
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    Head of Marketing (iGaming)

    Your key job responsibilities as the Head of Marketing (iGaming) in Johannesburg will include:

    • Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
    • Build and lead high-performing marketing team passionate about product marketing, social/community, and creative, ensuring strong coverage across all key areas
    • Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
    • Increase engagement and monetisation through messaging strategy, promotions strategy, and incentives program, encouraging player retention
    • Lead large cross-functional teams and drive decisions informed by data

    Requirements for this Head of Marketing (iGaming) job in Johannesburg:

    • A proven background working in senior level marketing across multiple channels within the iGaming sector
    • Proven track record in overseeing significant paid marketing spend
    • Experienced managing a marketing P&L
    • Experience growing marketing strategy from the ground floor up
    • Experience managing/leading teams
    • Background in online gaming industry
    • Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels
    • Understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
    • Product and sports backgrounds are highly preferred

    Method of Application

    Interested and qualified? Go to Initiate International on za.talent.com to apply

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