Head of Marketing (iGaming) at Initiate International

Your key job responsibilities as the Head of Marketing (iGaming) in Johannesburg will include:

• Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
• Build and lead high-performing marketing team passionate about product marketing, social/community, and creative, ensuring strong coverage across all key areas
• Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
• Increase engagement and monetisation through messaging strategy, promotions strategy, and incentives program, encouraging player retention
• Lead large cross-functional teams and drive decisions informed by data

Requirements for this Head of Marketing (iGaming) job in Johannesburg:

• A proven background working in senior level marketing across multiple channels within the iGaming sector
• Proven track record in overseeing significant paid marketing spend
• Experienced managing a marketing P&L
• Experience growing marketing strategy from the ground floor up
• Experience managing/leading teams
• Background in online gaming industry
• Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels
• Understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
• Product and sports backgrounds are highly preferred