Head of Marketing at LulaBet

Job Description

The Role: 

As the Head of Marketing for LulaBet, you will be responsible for the end-to-end execution of a new betting brands launch into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive TTL strategy will be key to our success. This role is for a talented and empathetic leader who knows how to get the best out of a small, specialized team of marketers through the startup phase of a hyper scaling business. 

Here is what you will be doing (the important stuff) 

• Design a TTL Sports Betting Marketing Strategy aligned to stakeholder expectations and business targets 

• Creation and operation of an omni-channel social media presence 

• Design and implement best in class retention practices through the life cycle including promotions, offers, communications and Customer Service 

• Map and develop all acquisition and retention funnels utilizing detailed customer journeys 

• Ensure all content is optimized for organic reach 

• Manage the end-to-end content creation and deployment cycle across all channels 

• Analyze and optimize the CX/UX based on data and feedback insights  

• Maintain a clear view of product performance and placement, suggest optimization as required 

• Manage and attribute the marketing budget across all channels 

• Launch a best-in-class partner program and actively develop the partner network 

• Manage all internal and Agency SEO activities 

• Develop the paid media strategy and manage its Agency implementation and performance 

• Continuously analyze key data against KPIs - industry trends, ATL performance, player data, product performance, service levels, life cycle campaigns and optimize the marketing strategy as required 

• Launch a best-in-class VIP program and manage VIP host performance against targets and KPIs 

• Lead a team of 15 Agents and marketers  

Qualifications

• Bachelors’ Degree in a relatable field 

• 5 years' experience in a Senior Marketing role, preferably in iGaming 

• Knowledge and experience in Digital marketing 

• Sound management, communication and negotiation skills 

• Ability to prepare, understand and analyze business strategies, financial statements and business plans; 

• High level of numeracy and data skills 

• Able to work independently and self-direct 

• Passion for Sports  

• Knowledge and experience in applicable Gaming, POPI, FIC legislation  

• Experience in affiliate marketing and partner programs 

• Prior experience in e-commerce 

Additional Information

We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.