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  • Posted: Nov 25, 2021
    Deadline: Not specified
  • LulaBet is an upcoming sports and digital entertainment platform company based in Cape Town. Our focus is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform. Our goal is to put the customer first, by combining customer insight and technology we strive to give sports fans ...
    Read more about this company


    Head of Marketing

    Job Description

    The Role: 

    As the Head of Marketing for LulaBet, you will be responsible for the end-to-end execution of a new betting brands launch into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive TTL strategy will be key to our success. This role is for a talented and empathetic leader who knows how to get the best out of a small, specialized team of marketers through the startup phase of a hyper scaling business. 

    Here is what you will be doing (the important stuff) 

    • Design a TTL Sports Betting Marketing Strategy aligned to stakeholder expectations and business targets 

    • Creation and operation of an omni-channel social media presence 

    • Design and implement best in class retention practices through the life cycle including promotions, offers, communications and Customer Service 

    • Map and develop all acquisition and retention funnels utilizing detailed customer journeys 

    • Ensure all content is optimized for organic reach 

    • Manage the end-to-end content creation and deployment cycle across all channels 

    • Analyze and optimize the CX/UX based on data and feedback insights  

    • Maintain a clear view of product performance and placement, suggest optimization as required 

    • Manage and attribute the marketing budget across all channels 

    • Launch a best-in-class partner program and actively develop the partner network 

    • Manage all internal and Agency SEO activities 

    • Develop the paid media strategy and manage its Agency implementation and performance 

    • Continuously analyze key data against KPIs - industry trends, ATL performance, player data, product performance, service levels, life cycle campaigns and optimize the marketing strategy as required 

    • Launch a best-in-class VIP program and manage VIP host performance against targets and KPIs 

    • Lead a team of 15 Agents and marketers  


    • Bachelors’ Degree in a relatable field 

    • 5 years' experience in a Senior Marketing role, preferably in iGaming 

    • Knowledge and experience in Digital marketing 

    • Sound management, communication and negotiation skills 

    • Ability to prepare, understand and analyze business strategies, financial statements and business plans; 

    • High level of numeracy and data skills 

    • Able to work independently and self-direct 

    • Passion for Sports  

    • Knowledge and experience in applicable Gaming, POPI, FIC legislation  

    • Experience in affiliate marketing and partner programs 

    • Prior experience in e-commerce 

    Additional Information

    We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.

    Method of Application

    Interested and qualified? Go to LulaBet on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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