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  • Posted: Nov 25, 2021
    Deadline: Not specified
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  • LulaBet is an upcoming sports and digital entertainment platform company based in Cape Town. Our focus is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform. Our goal is to put the customer first, by combining customer insight and technology we strive to give sports fans ...
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    Head of Marketing

    Job Description

    The Role: 

    As the Head of Marketing for LulaBet, you will be responsible for the end-to-end execution of a new betting brands launch into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive TTL strategy will be key to our success. This role is for a talented and empathetic leader who knows how to get the best out of a small, specialized team of marketers through the startup phase of a hyper scaling business. 

    Here is what you will be doing (the important stuff) 

    • Design a TTL Sports Betting Marketing Strategy aligned to stakeholder expectations and business targets 

    • Creation and operation of an omni-channel social media presence 

    • Design and implement best in class retention practices through the life cycle including promotions, offers, communications and Customer Service 

    • Map and develop all acquisition and retention funnels utilizing detailed customer journeys 

    • Ensure all content is optimized for organic reach 

    • Manage the end-to-end content creation and deployment cycle across all channels 

    • Analyze and optimize the CX/UX based on data and feedback insights  

    • Maintain a clear view of product performance and placement, suggest optimization as required 

    • Manage and attribute the marketing budget across all channels 

    • Launch a best-in-class partner program and actively develop the partner network 

    • Manage all internal and Agency SEO activities 

    • Develop the paid media strategy and manage its Agency implementation and performance 

    • Continuously analyze key data against KPIs - industry trends, ATL performance, player data, product performance, service levels, life cycle campaigns and optimize the marketing strategy as required 

    • Launch a best-in-class VIP program and manage VIP host performance against targets and KPIs 

    • Lead a team of 15 Agents and marketers  

    Qualifications

    • Bachelors’ Degree in a relatable field 

    • 5 years' experience in a Senior Marketing role, preferably in iGaming 

    • Knowledge and experience in Digital marketing 

    • Sound management, communication and negotiation skills 

    • Ability to prepare, understand and analyze business strategies, financial statements and business plans; 

    • High level of numeracy and data skills 

    • Able to work independently and self-direct 

    • Passion for Sports  

    • Knowledge and experience in applicable Gaming, POPI, FIC legislation  

    • Experience in affiliate marketing and partner programs 

    • Prior experience in e-commerce 

    Additional Information

    We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.

    Method of Application

    Interested and qualified? Go to LulaBet on jobs.smartrecruiters.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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