Head Of Marketing - Sandton at Clinix Health Group (Pty) Ltd

Minimum Qualifications and Experience:

• Bachelor Degree in Marketing Management or Sales or related field.
• 3-5 years experience in a similar environment.
• Sales related experience is advantageous.

Minimum Job Requirements:

• Design, establish and embed effective and efficient marketing tactical plans, policies, processes and governance structures.
• Set goals and standards for CHG’s marketing at Head Office and Hospitals to support the overall Marketing plans and strategies.
• Adapt ways of working to accommodate the requirements of different hospital marketing departments.
• Develop and embed relevant marketing policies, standards and processes across the Group.
• Under the leadership manage proposals, communication, service providers, projects, budgets, resourcing and roll-out.
• Lead and manage coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on positive customer sentiment.
• Drive continuous improvement, identify and manage relevant marketing operations risks.
• Ensure all marketing service providers comply with CHG’s quality standards.
• Develop the annual marketing operational plan for the Group as derived from the approved marketing strategy.
• Contribute to the enhancement of CHG’s value proposition to its stakeholders (Doctors, Customers, patients) in collaboration with other marketing professionals.
• Drive the bi-annual market research and post campaign analysis with the aim of understanding current trends / demographics and drive the identification of opportunities in areas of interest across all CHG hospitals.
• Provide input to the development and review of Marketing policies.
• Develop annual initiatives and activations in line with the Group’s Marketing strategy and objectives.
• Monitor the implementation of hospital-based marketing campaigns.
• Scope and manage relevant Group marketing projects and initiatives.
• Provide information and insight by collecting, analysing and summarizing data and trends relating to the marketing and PR projects.
• Interpret research data and take the appropriate focused action.
• Drive initiatives in area of accountability with Group Marketing regarding local campaigns.
• Provide technical guidance on all marketing related matters.
• Ensure all marketing programmes and projects are technically correct regarding scope, content and sustainability.
• Provide guidance, awareness and training (where required) to all relevant marketing teams across the Group.