Head of Performance Marketing at Salt South Africa

Duties and Responsibilities:

• Develop and execute comprehensive digital acquisition strategies across paid media, SEO, programmatic advertising, and partnerships, ensuring optimal performance and ROI
• Lead and mentor a talented digital acquisition team, fostering innovation and implementing cutting-edge automation tools and bid management solutions
• Drive data-informed decision making through advanced analytics and insights, identifying strategic growth opportunities and optimizing campaign performance
• Partner with Product and Development teams to enhance technical infrastructure and introduce innovative tools that support traffic acquisition objectives
• Deliver impactful KPI reporting and insights to senior stakeholders, while managing cross-channel strategies to ensure measurable success and value delivery
• Build and optimize strategic partnerships and affiliate relationships to drive sustainable growth in both UK and US markets

Requirements:

• Proven experience leading digital acquisition strategies for high-growth businesses, managing budgets of £10m+
• Comprehensive expertise across biddable media, SEO, programmatic advertising, and partnership development
• Advanced knowledge of marketing technology stacks and automated bid management systems