Integrated Strategist at 99C

What you’ll do

• Lead the development of comprehensive integrated communication and channel strategies across ATL, digital, social, CRM and relevant media touchpoints.
• Translate business, brand and marketing objectives into clear strategic frameworks, communication platforms, audience priorities, channel roles and experience principles.
• Conduct and lead brand, category and competitor reviews to identify opportunities, gaps, audience needs and sources of competitive advantage.
• Develop omnichannel strategies spanning digital footprint, share of voice, channel ecosystems, website positioning, lead generation, CRM and nurture programmes, content and thought-leadership activity.
• Define the strategic approach, scope, channel mix and customer experience for briefs in collaboration with the Head of Strategy, Client Service, Creative, Digital, Media, SEO and paid-search specialists.
• Synthesise data, research, cultural signals, consumer insight and channel intelligence into a single, coherent strategic narrative.
• Convert performance data and post-campaign learning into practical optimisation recommendations, including clear “keep, add and amend” actions for future activity.
• Provide strategic direction to post-campaign analyses produced by the Research and Reporting team.
• Create and deliver compelling, well-argued presentations that build confidence, alignment and momentum with senior internal and client stakeholders.
• Lead, mentor and develop mid-level and junior strategists, providing constructive feedback and raising the quality of strategic output.
• Strengthen the profile, credibility and commercial contribution of the Strategy function across the agency and with clients.
• Build and maintain strong, trusted client relationships through thoughtful counsel, clear communication and consistently high-quality delivery.

Requirements

What you’ll bring

• A degree, diploma or equivalent qualification in marketing, advertising, communications, business or a related discipline.
• At least 5 years’ experience in brand strategy, communications planning, integrated strategy, digital strategy or a related discipline within a client-focused agency environment.
• Proven experience leading the development of substantial integrated and omnichannel communication strategies.
• Strong experience across ATL, digital, social and channel planning; experience with large or complex brands would be advantageous.
• A sophisticated understanding of brand, consumer, communication and channel strategy, including customer journeys, digital ecosystems, CRM and performance optimisation.
• Demonstrated ability to turn diverse inputs—data, research, specialist expertise, market context and cultural trends—into a clear and differentiated strategic recommendation.
• Strong analytical capability and confidence interpreting complex data, performance reporting and audience insight.
• Excellent writing, presentation and visual-storytelling skills, including the ability to develop exceptional strategy decks.
• Strong working knowledge of Microsoft 365 and relevant strategic, research and analytics tools.
• Experience mentoring or managing junior team members is highly desirable.

Who you are

• A strategic leader who is comfortable setting direction while remaining close to the work.
• Commercially minded, intellectually curious and motivated by solving meaningful brand and business challenges.
• Able to make complex issues feel clear, compelling and actionable.
• An inspiring storyteller who can bring strategies to life in ways that engage clients and energise creative teams.
• Confident working with senior stakeholders and managing multiple priorities in a fast-paced agency setting.
• Collaborative, generous with knowledge and committed to developing people and raising standards.