Internet Marketing Account Strategist (Cape Town) at WebFX

Who We're Looking For

Desired Education:

• Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics (GPA above 3.4).

General Knowledge:

• Solid understanding of the Internet.
• Solid understanding of basic copywriting.
• Solid web copywriting skills.

Experience:

• Customer service experience in any industry.
• Basic HTML experience (a plus).
• Advertising agency experience (a plus).
• Any digital marketing experience (a plus).
• Experience with Google Analytics (a plus).

Qualities:

• Fluent in English (written and verbal). Resume must be in English to be considered.
• Stays up-to-date on new changes to the web and actively reads several blogs.
• Professional, dependable, with a solid work ethic.
• Detail-oriented.
• Self-motivated.
• An eye for detail.
• Dedication to quality and a high level of follow-through.
• Proactive problem-solving approach and professional manner.
• Excellent time and project management skills.
• Solid analytical skills with the ability to make data-driven decisions.
• Creative problem-solving abilities.
• Ability to meet deadlines.
• Outstanding written communication skills.

What You'll Do

Responsibilities:

• Optimize client websites for search engines (on-page SEO).
• Work under senior digital marketers and support them on large campaigns and client accounts.
• Develop SEO content strategies for the copywriting team to create.
• Create digital marketing campaign reports.
• Analyze competitors’ websites and online marketing initiatives.
• Manage client SEO and PPC campaigns.
• Correct technical issues on the backend of websites.
• Optimize web content for keywords related to customer products and services.
• Manage email marketing campaigns.
• Perform A/B testing, website usability testing, and website conversion rate testing.
• Drive client success on the web.

Percentage Breakdown:

• 5% Analyzing clients’ competitors.
• 10% Writing ad copy, emails, etc.
• 10% Creating revenue, ROI, and traffic reports for client campaigns.
• 10% Client strategy and analytics.
• 15% Managing other digital marketing campaigns (e.g., Email, CRO).
• 15% Building/developing content strategy.
• 15% Managing client ad campaigns.
• 20% Updating website content.

Note: The Internet Marketing Account Strategist is not a client-facing position.