Investment Technical Content Specialist at Hollard Insurance

Key Responsibilities 

Marketing and Technical Marketing:

• Formulate, communicate and execute a marketing and communication plan for the business across all client touchpoints.
• Drive the creation of content for technical marketing material, editorial and insight/viewpoint pieces;
• Management of media and social media presence, including the production of videos, webinars and podcasts that support the business objectives of the various sales channels.
• Construction and delivery of weekly, monthly and quarterly client investment and economic communications including liaison with the investment team on research reports and investment commentary, when required.
• Responsible for public relations content editing / approval for the company’s division and coordinating media activity with spokespeople;
• General input on group projects that require a technical marketing and client experience consideration.
• Successful applicant will be required to brief the creative marketing team to deliver quality marketing outputs for the client group within agreed time frames and on budget;
• Assist with planning and running of HI client events and HI representation at relevant industry events;

Distribution support:

• Drive business development / distribution of the HI Funds and Products by supporting consultants with their client engagements where necessary;
• Provide the business with client introductions and play a supportive role in creating awareness of the Hollard offering, where you hold existing relationships.
• Play a supportive role in building the distribution capability for the business including the formulation, execution and monitoring of respective company retail channel strategies;
• Will be responsible for researching organisations and individuals, attending relevant conferences, meetings and industry events to find new opportunities for the business;

Knowledge & Skills:

• In depth knowledge of Financial products and funds and Economic markets.
• Strong understanding / knowledge of the various distribution channels, financial advisors across these channels.
• Technical Marketing knowledge and skills
• Possess a keen eye for detail; and are able to write in plain easy language; ‘simple, clear, easy to understand’
• Business development acumen and orientation

Experience: 

• 10+ years’ experience in a similar or related role
• Investment Industry experience essential
• Educational Requirements
• B-Comm (Investments)
• B Comm (Marketing)